B2B Performance Marketing Lead - Remote

Blacksmith Agency LLC; Ohio; Remote; USD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency is seeking a Performance Marketing Specialist to own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

You bring 3+ years hands-on in Google Ads and Meta, proven ROAS/CPA improvements and agency-side multi-client exposure. Clear spoken English with US clients on live calls is essential.

Qualifications

• 3+ years hands-on in Google Ads and Meta.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

Skills

Paid media management

Campaign optimization

Client communication

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency is seeking a Performance Marketing Specialist to own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

You bring 3+ years hands-on in Google Ads and Meta, proven ROAS/CPA improvements and agency-side multi-client exposure. Clear spoken English with US clients on live calls is essential.