Remote Performance Creative Strategist - Flexible Hours

Paired; United States; Remoto; USD 75.000 - 110.000; Tempo pieno

Vantaggi offerti da questo lavoro

Competitive salary (USD)

Work From Home

Flexible hours

Descrizione del lavoro

Paired is a global recruiting agency connecting professionals with remote opportunities. We are seeking a Performance Creative Strategist to own paid social creative across Meta and other performance channels.

You will analyze data, write briefs and scripts, and develop compelling hooks to drive performance, working with creators and editors to scale winning concepts. The role focuses on performance-driven strategy, not on media buying, and requires clear briefs, strong English, and experience

Competenze

• Experience developing creative strategy for a performance-driven e-commerce brand or agency.
• Strong understanding of Meta advertising and direct-response creative.
• Ability to interpret ad performance data and use it to make creative decisions, not just produce reports.
• Understanding of hooks, awareness levels, customer objections, offers, positioning, and purchase motivation.
• Experience writing briefs, hooks, scripts, and ad concepts, and collaborating with creators, editors, designers, or media buyers.
• Comfort giving clear, specific feedback and receiving direct feedback in return.
• Strong organization across multiple products, audiences, and tests.
• Strong written and spoken English.
• Experience in action sports, motorcycles, cycling, cameras, or enthusiast products is a plus, but not required.

Mansioni

• Own the creative strategy for paid social across Meta and other performance channels.
• Maintain a consistent pipeline of new concepts and variations for testing.
• Review creative performance to identify winning hooks, formats, angles, products, audiences, and offers and translate those findings into clear next steps.
• Write detailed briefs for video ads, static ads, UGC, founder-led content, and product demos.
• Develop hooks, scripts, headlines, calls to action, and messaging angles.
• Collaborate with creators, video editors, designers, media buyers, and the founder to bring concepts to life.
• Research customers, reviews, support conversations, competitors, trends, and adjacent markets to uncover creative insights.
• Structure tests so the team can clearly understand what changed, why it changed, and what was learned.
• Monitor creative fatigue and plan replacements before performance declines.
• Adapt winning concepts across products, formats, audiences, and markets.
• Keep concepts accurate to the products and on brand while moving the creative roadmap forward.

Conoscenze

Creative strategy

Meta advertising

Direct-response creative

Data-driven decisions

Briefs & scripts

Collaboration with creators

Organization

English proficiency

Experience in action sports

Descrizione del lavoro

Paired is a global recruiting agency connecting professionals with remote opportunities. We are seeking a Performance Creative Strategist to own paid social creative across Meta and other performance channels.

You will analyze data, write briefs and scripts, and develop compelling hooks to drive performance, working with creators and editors to scale winning concepts. The role focuses on performance-driven strategy, not on media buying, and requires clear briefs, strong English, and experience