Remote Meta Creative Strategist for Global Growth

Logoslabs; San Francisco (CA); Remote; USD 90,000 - 140,000; Full time

Benefits offered by this job

Home office

Competitive compensation based on经验 (宜

Career plans to allow for extensive成长

Job summary

Oowlish is seeking a highly creative Meta Creative Strategist to lead paid social strategy, concept development, testing, and content iteration across Meta campaigns. You will transform customer insights into high-performing concepts and collaborate with media buyers and content teams to scale customer acquisition.

Ideal candidates have strong knowledge of direct-response marketing, experience in eCommerce, and a track record of improving creative performance through structured testing and

Qualifications

• Proven experience developing high-performing Meta advertising creatives.
• Strong understanding of direct-response marketing principles.
• Experience working in eCommerce environments.
• Strong communication and organizational skills.
• Ability to balance brand consistency with performance objectives.
• Strong understanding of performance-driven creative strategy.

Responsibilities

• Develop Meta ad concepts, hooks, scripts, angles, and testing ideas.
• Create and iterate performance-focused advertising creatives.
• Build weekly creative testing plans based on campaign performance data.
• Analyze winning and underperforming creatives to identify repeatable patterns.
• Develop UGC briefs, shot lists, and creative direction for content teams.
• Recommend creative iterations based on performance signals and testing outcomes.
• Maintain a structured testing process across products, offers, audiences, formats, and creative angles.
• Collaborate closely with media buyers to improve campaign performance.
• Stay current on eCommerce creative trends, UGC formats, and paid social best practices.
• Contribute to creative strategy in AI-driven campaign environments.

Skills

Meta ads strategy

Creative testing

UGC concepts

Video editing basics

Campaign optimization

Data-driven decision making

Direct response marketing

Education

Experience in digital advertising

Tools

CapCut

Photoshop

Video editing platforms

Job description

Oowlish is seeking a highly creative Meta Creative Strategist to lead paid social strategy, concept development, testing, and content iteration across Meta campaigns. You will transform customer insights into high-performing concepts and collaborate with media buyers and content teams to scale customer acquisition.

Ideal candidates have strong knowledge of direct-response marketing, experience in eCommerce, and a track record of improving creative performance through structured testing and