Remote Part-Time B2B Digital Marketing Specialist

myHR Partner, Inc.; United States; Remote; USD 34,000 - 44,000; Part time

Benefits offered by this job

Fully remote in ETZ

15–25 hours/week

Potential to grow into full-time

No on-call or weekend hours

Job summary

Lancaster Products designs and builds mixing, pelletizing, and material processing equipment for a variety of industries. This part-time Digital Marketing Specialist position is fully remote within the Eastern time zone, supporting the marketing lead from a home base.

You will execute campaigns, develop assets, create technical content, and analyze performance while collaborating with sales and engineering.

Qualifications

• Proven ability to execute campaigns
• Experience with marketing automation and CRM tools
• Strong writing for technical audiences
• Knowledge of SEO, email marketing, and paid digital advertising
• Analytical mindset with Google Analytics
• Self-starter able to manage parts of the role remotely
• Availability 9am-5pm ET for meetings
• Experience in industrial/manufacturing/technical markets preferred
• Degree in marketing/communications/writing preferred
• Occasional onsite availability is a plus

Responsibilities

• Execute digital marketing campaigns across email, web, and social channels
• Develop and refine campaign assets (emails, landing pages, ads)
• Create and edit content aligned with technical/industrial audiences (newsletter, website copy, brochures, white papers, case studies)
• Coordinate and publish content on website and social platforms (LinkedIn)
• Track, analyze, and report on campaign performance (KPIs, conversions, ROI)
• Support SEO and paid media efforts (Google Ads, LinkedIn Ads)
• Collaborate with internal stakeholders to generate new campaign ideas
• Maintain brand consistency across all digital channels
• Manage and optimize marketing automation workflows (HubSpot, Marketo)

Skills

Campaign execution

Marketing automation

CRM tools

Content development

SEO

Google Analytics

LinkedIn marketing

Social media management

Industrial/B2B marketing

Education

Bachelor's degree in Marketing/Communications/Writing

Tools

HubSpot

Marketo

Pipedrive

Job description

Lancaster Products designs and builds mixing, pelletizing, and material processing equipment for a variety of industries. This part-time Digital Marketing Specialist position is fully remote within the Eastern time zone, supporting the marketing lead from a home base.

You will execute campaigns, develop assets, create technical content, and analyze performance while collaborating with sales and engineering.