Remote Pardot + SF Marketing Automation Specialist

Anritsu Company; Texas; Remote; USD 110,000 - 120,000; Full time

Job summary

Anritsu Company is seeking a Marketing Automation Specialist (Pardot/AE) to support the B2B marketing team in Texas. You will own lead list management, data integrity between Salesforce and Pardot, and build reports and dashboards to drive KPIs. The role requires senior Pardot/Salesforce experience, HTML, and strong campaign execution skills.

This position offers remote options for local candidates. Remote work is available for qualified candidates in Texas; salary range is competitive with

Qualifications

• 5+ years working in Salesforce and Pardot/Account Engagement REQUIRED.
• Must know how to build reports/dashboards, create, manage and update lead scoring, rating and notifications, folder structures, campaign naming, Einstein analytics
• HTML Required

Responsibilities

• Own cleaning, management, and processing of lead lists alongside sales development team.
• Ensure data integrity of B2B contacts between Salesforce and Pardot.
• Create reports and dashboards to drive key KPIs and strategic initiatives.
• Develop marketing campaigns using Pardot (emails, landing pages, microsites).
• Maintain lead/nurture reporting and KPI dashboards for program performance.

Skills

Salesforce

Pardot/Account Engagement

Reports & Dashboards

Lead Scoring

Einstein Analytics

HTML

Job description

Anritsu Company is seeking a Marketing Automation Specialist (Pardot/AE) to support the B2B marketing team in Texas. You will own lead list management, data integrity between Salesforce and Pardot, and build reports and dashboards to drive KPIs. The role requires senior Pardot/Salesforce experience, HTML, and strong campaign execution skills.

This position offers remote options for local candidates. Remote work is available for qualified candidates in Texas; salary range is competitive with