Remote Paid Social Manager - Scale Performance & Lead Team

Overstock.Com; Town of Texas (WI); Hybrid; USD 90,000 - 150,000; Full time

Benefits offered by this job

401k 6% match

Flexible schedules

Onsite health clinic

Tuition reimbursement

Leadership development program

Mentorship program

Onsite fitness center

Employee resource groups

Job summary

Bed Bath & Beyond is seeking a strategic Paid Social Leader to own strategy and execution across Meta, TikTok, and emerging platforms. You will steer budgets, audience strategy, and testing to hit CAC and growth targets.

Lead a Paid Social team and partner with agencies, ensure pixel and data hygiene, and collaborate with creative and analytics to translate performance into actionable business outcomes.

Qualifications

• 4–6+ years of paid social experience with hands-on execution.
• At least 1–2 years managing people or agency relationships.
• Deep expertise in Meta and TikTok; experience with Pinterest/Reddit a plus.
• Strong ability to translate data into tactical optimizations and executive narratives.
• Experience managing an omnichannel paid social budget with P&L awareness.

Responsibilities

• Own strategy and channel ownership for paid social across Meta, TikTok and emerging platforms.
• Set budgets, pacing, and audience strategy to hit CAC and growth targets.
• Lead paid social specialists and coordinate with agency partners on testing and execution.
• Oversee testing roadmaps, creative variations, audiences, placements, and bidding.
• Own performance reporting (CAC, CVR, CTR) and connect results to business impact.

Skills

Paid social

Meta

TikTok

Campaign structure

Audience strategy

Performance optimization

P&L management

Agency management

Education

Bachelor's degree in marketing

Tools

Facebook Pixel

CAPI integrations

Event configuration

Product catalog hygiene

Job description

Bed Bath & Beyond is seeking a strategic Paid Social Leader to own strategy and execution across Meta, TikTok, and emerging platforms. You will steer budgets, audience strategy, and testing to hit CAC and growth targets.

Lead a Paid Social team and partner with agencies, ensure pixel and data hygiene, and collaborate with creative and analytics to translate performance into actionable business outcomes.