Paid Social Manager

Overstock.Com; Salt Lake City (UT); Hybrid; USD 110,000 - 160,000; Full time

Benefits offered by this job

401k

Flexible schedules

Onsite health clinic

Tuition reimbursement

Leadership development program

Onsite fitness center

Job summary

Bed Bath & Beyond is seeking a strategic Paid Social Lead to own the paid social portfolio across Meta, TikTok, and emerging platforms. You will manage budget pacing, drive CAC targets, and partner with analytics to tie platform results to business impact.

You\u2019ll lead Paid Social Specialists, guide agency partners, and develop testing roadmaps while translating data into actionable insights for regional stakeholders.

Qualifications

• 4-6+ years of hands-on paid social experience, with 1-2 years leading people or agencies.
• Deep expertise in Meta and TikTok; others a plus.
• Strong command of campaign structure, audience strategy, testing, and optimization.
• Experience managing omnichannel paid social for brand-scale growth.
• Ability to translate data into tactical and executive narratives.
• Proven ability to manage budgets and drive ROI.

Responsibilities

• Own paid social strategy across Meta, TikTok, and emerging platforms.
• Set budget, pacing, and audience strategy to hit CAC and growth targets.
• Lead and develop Paid Social Specialists and oversee agency partners.
• Set testing roadmaps and ensure structured, rigorous experiments.
• Report CAC, CVR, CTR, and spend pacing; identify trends for leadership.
• Collaborate with analytics to connect platform results to business impact.

Skills

Paid social strategy

Budget management

Performance analytics

Team leadership

Campaign optimization

Executive storytelling

Education

Bachelor's degree in marketing or related field

Tools

Meta Ads Manager

TikTok Ads

CAPI integrations

Pixel tracking

Creative testing tools

Job description

We Go Beyond: At Bed Bath & Beyond, we believe that everyone should “Be You!”. Bed Bath & Beyond is a community that upholds a culture of understanding, acceptance, and respect. We believe a person’s individuality is at the core of diversity, and those traits, beliefs, and characteristics should be valued and embraced. Living by this ethos is essential to the success of our business. Our goal is to foster a more diverse environment where every employee visibly demonstrates inclusive behaviors and respect for individuals. This position is eligible for remote work. Currently we can hire employees in the following states: Arizona, Connecticut, Florida, Georgia, Idaho, Kansas, Maine, Massachusetts, Michigan, Minnesota, New Hampshire, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Dakota, Tennessee, Texas, Utah, Virginia, Wisconsin, Wyoming. This role will have occasional on site expectations.

What You'll Do

Strategy & Channel Ownership

• Assist in paid social strategy across Meta, TikTok, and emerging platforms (Reddit, Pinterest, Snapchat, etc.), translating brand and regional goals into channel-level plans
• Set budget allocation, pacing, and audience strategy across campaigns to hit CAC and growth targets
• Serve as the primary point of accountability for paid social performance across the portfolio

Team & Agency Leadership

• Manage and develop Paid Social Specialist(s), reviewing campaign builds, QA, and day-to-day optimizations
• Direct agency partners on execution quality, testing cadence, and account hygiene
• Set testing roadmaps across creative variations, audiences, placements, and bidding strategies, and hold the team accountable to structured, statistically sound tests

Performance & Measurement

• Own CAC, CVR, CTR, and spend-pacing reporting across the channel, identifying trends before they become problems
• Diagnose performance shifts (e.g., creative fatigue, audience saturation, auction pressure) and direct corrective action
• Partner with analytics leads on advanced measurement — Brand Lift Studies, MMM, Incrementality testing — to connect platform results to true business impact
• Present weekly, monthly, and quarterly performance narratives to media and regional stakeholders

Technical Oversight

• Ensure pixel implementation, CAPI integrations, event configuration, and product catalog hygiene are accurate and maintained across accounts
• Set standards for account structure and campaign documentation across the team

Cross-Functional Collaboration

• Partner with the Creative team to translate performance data into creative briefs and iteration priorities
• Align with paid media generalists and regional marketing stakeholders on cohesive omnichannel strategy
• Represent paid social in broader media planning and budget conversations

What You Bring

• 4-6+ years of hands-on paid social experience, including at least 1-2 years managing people or leading agency relationships.
• Deep expertise in Meta and TikTok required; Pinterest, Reddit, or Snapchat a plus.
• Strong command of campaign structure, audience strategy, creative testing, and performance optimization.
• Experience running performance-driven paid social for omnichannel consumer brands, ideally at scale.
• Fluency in translating data into both tactical optimizations and executive-level narratives.
• Proven ability to manage up, across, and down — comfortable owning a P&L-adjacent channel budget.
• Education Bachelor’s degree in marketing or related field required.

Physical Requirements

Must be able to sit and/or stand for long periods of time.

Physical Requirements: This position requires you to sit, stand and perform general office functions. You may also be required to lift up to 25 pounds occasionally. Bending, stooping and reaching are also frequently required.

Who We Are

We’re a passionate group of collaborative problem solvers and creative innovators, working on cutting-edge technology. From building award-winning retail applications (with amazing AR functionality) to creating leading blockchain and machine learning technologies, each of us embodies a unique value and contributes a diverse perspective to the team.

What We Offer

• 401k (6% match)
• Flexible Schedules
• Onsite Health Clinic
• Tuition Reimbursement, Leadership Development Program, & Mentorship Program
• Onsite Fitness Center
• Employee Resource Groups (LatinX, Black Employee Network, LGBTQIA+, Women’s Network, Women In Tech)
• And More…

*Benefits vary based on position, tenure, location, and employee election

Equal Employment Opportunity

Equal Employment Opportunity: It is our policy to provide equal employment opportunity for all applicants and associates. This policy includes our commitment to ensure that all employment decisions are made without regard to race, color, religion, gender, national origin, disability, pregnancy, veteran status (including Vietnam era veterans), age, sexual orientation, gender identity, or any other non-job-related characteristic protected by law.

Bed, Bath & Beyond is a tech-driven online retailer located near Salt Lake City in the shadow of the Wasatch Mountains. Though we began in 1999 as Overstock, our brand has evolved from a liquidation startup to a billion-dollar online home retailer. In 2023 Overstock acquired the Bed Bath & Beyond branding and we've been helping customers from both companies create their dream homes ever since. In 2025 the company acquired the buybuyBaby branding bringing the two iconic brands back together.