Remote Paid Search & SEO Strategist

State Farm; Bloomington, Northern (IL, KY); Hybrid; USD 97,000 - 123,000; Full time

Job summary

State Farm in Bloomington, IL is seeking a Digital Marketing Specialist to lead Paid Search and SEO within Agent Marketing Digital and Social Programs. You will drive strategy, execution, and performance, collaborating with internal teams and external agencies to deliver measurable results.

You will monitor budgets, test strategies, and developroadmaps for optimization across digital channels in a matrixed environment. Strong analytical and vendor-management skills are essential.

Qualifications

• 3+ years of professional experience in digital marketing, digital media, Paid Search, SEO, or performance marketing.
• Bachelor’s degree required.
• Experience with major search advertising platforms (Google Ads, Microsoft Advertising) and familiarity with AI-powered capabilities.
• Strong understanding of SEO, including technical and local search, on-page optimization, and performance measurement.

Responsibilities

• Develop and manage agent-level Paid Search strategies aligned to business objectives and KPIs.
• Monitor campaign performance, budgets, bids, and lead quality; identify optimization opportunities.
• Partner with agencies on campaign setup, keyword strategy, and ongoing optimization.
• Support SEO strategy to improve organic visibility and local discoverability.
• Collaborate with internal teams to integrate Paid Search with Social, Display, and other digital channels.
• Translate performance data into actionable insights and recommendations for stakeholders.

Skills

Paid Search

SEO

Digital Marketing

Analytics

Budget Management

Vendor Management

Cross-Functional

Strategic Thinking

Communication

Project Management

Education

Bachelor's degree

Tools

Google Ads

Microsoft Advertising

SEO Tools

Analytics Platforms

Job description

State Farm in Bloomington, IL is seeking a Digital Marketing Specialist to lead Paid Search and SEO within Agent Marketing Digital and Social Programs. You will drive strategy, execution, and performance, collaborating with internal teams and external agencies to deliver measurable results.

You will monitor budgets, test strategies, and developroadmaps for optimization across digital channels in a matrixed environment. Strong analytical and vendor-management skills are essential.