Paid Media & Performance Marketing Specialist — Growth Lead

Illinois-Mutual; Peoria (IL); Hybrid; USD 69,000 - 71,000; Full time

Benefits offered by this job

Compressed 4 1/2-day work week (Half‑D

No monthly premium cost for employee医疗

Paid time-off accrual & holidays

401(k) plan with immediate vesting

On-site facilities & fitness

Tuition reimbursement

Dental and vision insurance (voluntary

Job summary

Illinois Mutual is seeking a Digital Paid Media & Performance Marketing Specialist in Peoria, IL (Hybrid). This mid-level role drives planning, launching, and optimizing multi-channel paid campaigns to generate high-value leads and align with sales goals.

The ideal candidate has hands-on experience with Google Ads and Meta Ads Manager, plus strong analytical judgment to measure ROI and guide strategy across paid search, social, display and retargeting.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business or a related field.
• 3-5 years hands-on experience planning, executing and optimizing paid-media campaigns.
• Proficiency with Google Ads and Meta Ads Manager; experience with LinkedIn Campaign Manager.

Responsibilities

• Plan, build, launch and manage paid-media campaigns across Google Ads and Meta Ads Manager.
• Develop channel and audience strategies for B2B and B2C lead generation and demand generation.
• Manage paid search, paid social, display, retargeting and other performance-driven tactics.
• Translate campaign goals into targeting, bidding, budget, conversion and optimization strategies.
• Test new platforms and audiences based on business potential and scalability.
• Monitor campaigns and make data-driven optimization decisions to improve leads and efficiency.
• Collaborate with Sales to align lead quality and downstream conversion.

Skills

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Lead management

A/B testing

Digital analytics

Education

Bachelor's degree in Marketing/Advertising/Communications/Business

Job description

Illinois Mutual is seeking a Digital Paid Media & Performance Marketing Specialist in Peoria, IL (Hybrid). This mid-level role drives planning, launching, and optimizing multi-channel paid campaigns to generate high-value leads and align with sales goals.

The ideal candidate has hands-on experience with Google Ads and Meta Ads Manager, plus strong analytical judgment to measure ROI and guide strategy across paid search, social, display and retargeting.