Remote Paid Search & SEO Growth Lead

Blacksmith Agency LLC; United States; On-site; USD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency is expanding its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Paid Search Manager, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role, joining sales calls to shape strategy and overseeing internal and external specialists.

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Experience running paid and organic channels concurrently.
• Expertise with Google Ads, GA4, and Google Search Console.
• Ability to build and articulate strategic recommendations for clients.
• Track record of overseeing execution teams and ensuring deliverables.

Responsibilities

• Lead strategy for all PPC and SEO clients across industries.
• Join sales calls to validate scope and pitch recommendations.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, bidding, landing pages, CRO opportunities.
• Oversee technical SEO, on-page SEO, link building and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC & SEO

Multi-channel strategy

Google Ads

GA4

Search Console

Analytics & diagnostics

Tools

Keyword research tools

Job description

Blacksmith Agency is expanding its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Paid Search Manager, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role, joining sales calls to shape strategy and overseeing internal and external specialists.