Remote Paid Media Strategist: High-Value Lead Gen

Clients Blackbox, Inc.; New Braunfels (TX); Remote; USD 70,000 - 110,000; Full time

Benefits offered by this job

Paid Time Off

Work From Home

Flexible Schedule

Performance Bonus

Training & Development

Job summary

Clients Blackbox, Inc. is a performance marketing agency specializing in Meta advertising for Registered Investment Advisors. We grow financial advisors' practices by generating qualified appointments with high-net-worth prospects using a video sales letter methodology.

This hands-on Paid Media Strategist role combines client relationship ownership with campaign performance. You will manage a portfolio of accounts, lead bi-weekly calls, optimize Meta campaigns, monitor results, and craft

Qualifications

• 4+ years of hands-on paid media experience, with emphasis on Meta advertising.
• Experience managing multiple client accounts and leading client conversations.
• Proven ability to meet performance targets while retaining clients.
• Experience with conversion tracking and pixels.
• Strong communication, organization, and problem-solving skills.

Responsibilities

• Own a portfolio of client accounts and serve as the primary point of contact.
• Lead bi-weekly client calls covering performance, strategy, priorities, and next steps.
• Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls.
• Translate campaign data into clear, actionable recommendations for non-technical clients.
• Build strong client relationships that support retention, renewals, and referrals.
• Solve account issues proactively to support stability and growth.
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking.
• Manage budgets, audience targeting, bid strategies, creative testing, and campaign variables.
• Monitor performance daily and make adjustments based on cost-per-appointment and other key metrics.
• Diagnose underperforming campaigns and develop strategies to improve results.
• Test audiences, messaging, and creative to identify opportunities for stronger performance.
• Contribute to ad copy and campaign messaging.
• Set up and troubleshoot tracking, Meta pixels, and conversion events.
• Configure Calendly integrations, Zapier automations, and lead-routing workflows.
• Resolve technical issues between advertising platforms and client systems.
• Proactively monitor tracking and lead flow to prevent issues from affecting client results.

Skills

Paid media strategy

Client relationship management

Campaign optimization

Communication skills

Analytical thinking

Tools

Meta Ads Manager

Calendly

Zapier

Job description

Clients Blackbox, Inc. is a performance marketing agency specializing in Meta advertising for Registered Investment Advisors. We grow financial advisors' practices by generating qualified appointments with high-net-worth prospects using a video sales letter methodology.

This hands-on Paid Media Strategist role combines client relationship ownership with campaign performance. You will manage a portfolio of accounts, lead bi-weekly calls, optimize Meta campaigns, monitor results, and craft