Remote Paid Media Strategist — Growth & ROAS Lead

Blacksmith Agency LLC; Orlando (FL); Remote; USD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency is a fully remote, AI-first digital agency looking for a Paid Media Strategist. You will own paid media for a portfolio of B2B and growing-brand clients, guiding targeting, budget calls, roadmaps, and the narrative on client calls.

With 3+ years hands-on Google Ads and Meta experience, you will drive ROAS improvements, manage campaigns across Google, Meta, LinkedIn, and Microsoft Ads, and maintain trusted attribution using GA4 and tag manager.

Qualifications

• 3+ years hands-on in Google Ads and Meta (Facebook)
• Proven ability to improve ROAS/CPA/pipeline metrics
• Agency experience managing multiple clients simultaneously
• Clear spoken English with US clients on live calls

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Handle budget allocation, bidding, targeting and creative testing.
• Set and communicate 90-day and quarterly roadmaps for each client.
• Provide reliable conversion tracking and attribution using GA4, Tag Manager and platform pixels.

Skills

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

GA4

Tag Manager

Tools

GA4

Tag Manager

Job description

Blacksmith Agency is a fully remote, AI-first digital agency looking for a Paid Media Strategist. You will own paid media for a portfolio of B2B and growing-brand clients, guiding targeting, budget calls, roadmaps, and the narrative on client calls.

With 3+ years hands-on Google Ads and Meta experience, you will drive ROAS improvements, manage campaigns across Google, Meta, LinkedIn, and Microsoft Ads, and maintain trusted attribution using GA4 and tag manager.