Remote Paid Media Strategist for B2B Growth & ROAS

Blacksmith Agency LLC; Seattle (WA); Remote; USD 80,000 - 115,000; Full time

Job summary

Blacksmith Agency is seeking a Paid Media Account Strategist to own paid media for a book of B2B and growing-brand clients. You’ll shape targeting, budgets, roadmaps, and the narrative when clients ask why. You are the strategic voice and you make the calls.

You will lead paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, focusing on ROAS growth, CPA optimization, and long-term client partnerships. Strong English with US clients is required.

Qualifications

• 3+ years hands-on experience in Google Ads and Meta.
• Proven track record of improving ROAS/CPA.
• Agency experience across multiple clients.
• Clear spoken English with US clients.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for accounts.
• Manage budget allocation, bidding, targeting and creative testing; know when to kill a campaign.
• Set up and trust conversion tracking: GA4, Tag Manager, platform pixels.
• Develop 90-day and quarterly roadmaps for each client and explain the numbers on calls.
• Grow accounts through retention, upsell and long-term relationships.

Skills

Google Ads

Meta Ads

Agency experience

US client comms

Tools

GA4

Tag Manager

Pixels

Microsoft Ads

Job description

Blacksmith Agency is seeking a Paid Media Account Strategist to own paid media for a book of B2B and growing-brand clients. You’ll shape targeting, budgets, roadmaps, and the narrative when clients ask why. You are the strategic voice and you make the calls.

You will lead paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, focusing on ROAS growth, CPA optimization, and long-term client partnerships. Strong English with US clients is required.