Remote Paid Media Strategist for B2B Growth

Blacksmith Agency LLC; Pennsylvania; Remote; USD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency is hiring a Digital Advertising Manager to own paid media for a book of B2B and growing-brand accounts. You will lead targeting, budgets, roadmaps and the client narrative, acting as the strategic voice in client conversations.

Bring 3+ years hands-on experience with Google Ads and Meta, a track record of ROAS/CPA improvements, and agency experience managing multiple clients. Must speak clear English with US clients on live calls.

Qualifications

• 3+ years hands-on in Google Ads and Meta.
• Proven ROAS/CPA improvements and pipeline impact.
• Agency experience handling multiple clients simultaneously.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for client accounts.
• Handle budget allocation, bidding, targeting, testing, and pause decisions.
• Implement accurate conversion tracking using GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly roadmaps and narrate the metrics on calls.
• Drive account growth through retention and upsell strategies.

Tools

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Advertising

Job description

Blacksmith Agency is hiring a Digital Advertising Manager to own paid media for a book of B2B and growing-brand accounts. You will lead targeting, budgets, roadmaps and the client narrative, acting as the strategic voice in client conversations.

Bring 3+ years hands-on experience with Google Ads and Meta, a track record of ROAS/CPA improvements, and agency experience managing multiple clients. Must speak clear English with US clients on live calls.