Remote Paid Media Strategist for B2B Growth

Blacksmith Agency LLC; Chicago (IL); Remote; USD 90,000 - 125,000; Full time

Job summary

Blacksmith Agency, a leading AI-first digital agency, is seeking a Paid Media Strategist to own paid media for a book of B2B and growing-brand clients. You will guide targeting, budget calls, roadmap and the narrative when clients ask why, acting as the strategic voice at the table.

You will manage paid media across Google Ads, Meta, LinkedIn, and Microsoft Ads, forecast budgets, and test creatives. Clear English with US clients on live calls is essential for success.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven track record of improving ROAS, CPA or pipeline metrics for multiple clients.
• Experience working in an agency setting with several clients concurrently.
• Clear spoken English with US clients on live calls.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for client accounts.
• Handle budget allocation, bidding, targeting, and creative testing; decide when to pause a campaign.
• Implement conversion tracking and attribution using GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and explain numbers on client calls.
• Drive account growth through retention, upsell, and long-term client relationships.

Skills

Google Ads

Meta Ads

Agency experience

English communication

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency, a leading AI-first digital agency, is seeking a Paid Media Strategist to own paid media for a book of B2B and growing-brand clients. You will guide targeting, budget calls, roadmap and the narrative when clients ask why, acting as the strategic voice at the table.

You will manage paid media across Google Ads, Meta, LinkedIn, and Microsoft Ads, forecast budgets, and test creatives. Clear English with US clients on live calls is essential for success.