Remote Paid Media Strategist - CAC/ROAS Focus

Hire Hangar, Inc.; United States; Remote; USD 70,000 - 110,000; Full time

Job summary

Hire Hangar, Inc. is seeking a highly analytical Paid Media Specialist to own and optimize performance across Meta Ads, Google Ads, and additional channels from a remote location in the US.

The role emphasizes data-driven decision making, structured experimentation, and autonomous execution in a fast-paced environment. You will design and run A/B tests, coordinate with creative for ad assets, and ensure attribution accuracy by reconciling in-platform data with backend sales data.

Qualifications

• Demonstrated hands-on paid media experience with proven ownership of Meta Ads campaigns.
• Proven track record of driving new customer acquisition with measurable improvements in CAC and ROAS.
• Strong experimental mindset with experience designing, running, and documenting structured ad tests.
• Proficiency in Google Ads including Search, Display, and Performance Max.
• Experience with attribution tools such as Triple Whale, Northbeam, or similar platforms.
• Advanced proficiency in GA4, Google Tag Manager, and performance reporting tools.
• Ability to identify and resolve discrepancies between platform data and back-end sales data.
• Highly organized, self-directed, and comfortable operating in a lean, remote team environment.
• Strong written and spoken English with a clear, professional communication style.

Responsibilities

• Own and manage paid media campaigns across Meta Ads, Google Ads, and additional channels including Snapchat and YouTube
• Monitor daily campaign performance and implement optimizations including bid strategy adjustments, audience refinements, budget reallocations, and creative testing
• Design and execute structured A/B testing frameworks across creatives, audiences, and landing pages to continuously improve CAC and new customer ROAS
• Analyze and reconcile in-platform data against back-end sales data to ensure attribution accuracy and reporting integrity
• Collaborate with the creative team to brief, request, and evaluate ad creatives based on performance data
• Rebuild and scale Google Ads Search campaigns and support Merchant Center approval for Shopping ads
• Work closely with the data team to maintain and improve performance dashboards and reporting infrastructure
• Navigate platform compliance requirements specific to the industry, ensuring all campaigns adhere to policy restrictions
• Identify performance gaps and proactively recommend strategic adjustments to the Head of Paid Media

Skills

Meta Ads

CAC optimization

A/B testing

Google Ads

Performance Max

GA4 & GTM

Data reconciliation

Remote collaboration

English communication

Remote work experience

Tools

Meta Ads Manager

Google Ads

GA4

Google Tag Manager

Triple Whale

Northbeam

Google Merchant Center

Google Workspace

Slack

Zoom

Job description

Hire Hangar, Inc. is seeking a highly analytical Paid Media Specialist to own and optimize performance across Meta Ads, Google Ads, and additional channels from a remote location in the US.

The role emphasizes data-driven decision making, structured experimentation, and autonomous execution in a fast-paced environment. You will design and run A/B tests, coordinate with creative for ad assets, and ensure attribution accuracy by reconciling in-platform data with backend sales data.