Remote Paid Media Strategist — B2B Growth & ROAS

Blacksmith Agency LLC; Houston (TX); Remote; USD 90,000 - 150,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency. As Media Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why.

You are the strategic voice at the table, and you make the calls. You will manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, optimize budgets, test creative, track conversions and deliver 90-day roadmaps and quarterly reviews.

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• Proven ability to improve ROAS, CPA or pipeline metrics across multiple clients.
• Experience in an agency setting handling several clients simultaneously.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for client accounts.
• Manage budget allocation, bidding, targeting and creative testing, and know when to pause a campaign.
• Set up conversion tracking and reliable attribution with GA4, Tag Manager, and platform pixels.
• Define the 90-day and quarterly roadmaps for each client and explain the numbers on calls.
• Drive account growth through retention, upsell, and long-term relationships.

Skills

English (US) communication

Agency experience

ROAS/CPA/pipeline metrics

Campaign strategy

Tools

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

Job description

Blacksmith Agency is an AI-first digital agency. As Media Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why.

You are the strategic voice at the table, and you make the calls. You will manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, optimize budgets, test creative, track conversions and deliver 90-day roadmaps and quarterly reviews.