Remote Paid Media Strategy Lead for B2B Growth

Blacksmith Agency LLC; Nashville (TN); Remote; USD 60,000 - 90,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking an Account Strategist to own paid media for a book of B2B and growing-brand clients. You will be the strategic voice at the table, making the calls on targeting, budget, roadmap and narrative during client discussions.

You will manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, handle bidding and testing, track conversions with GA4/Tag Manager/pixels, and outline 90-day roadmaps and quarterly growth stories for each

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Manage budget allocation, bidding, targeting and creative testing; know when to kill a campaign.
• Ensure accurate conversion tracking with GA4, Tag Manager and platform pixels.
• Develop the 90-day and quarterly roadmaps for each client and articulate the numbers on calls.

Skills

Google Ads

Meta Ads

Agency experience

US-English communication

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency is an AI-first digital agency seeking an Account Strategist to own paid media for a book of B2B and growing-brand clients. You will be the strategic voice at the table, making the calls on targeting, budget, roadmap and narrative during client discussions.

You will manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, handle bidding and testing, track conversions with GA4/Tag Manager/pixels, and outline 90-day roadmaps and quarterly growth stories for each