Remote Paid Media Specialist for Performance & Growth

California Institute of Applied Technology; Sacramento (CA); Remote; USD 39,000 - 44,000; Full time

Job summary

California Institute of Applied Technology (CIAT) is seeking a dedicated Paid Media Coordinator to join our marketing team. This role supports the strategy, execution, and optimization of paid media campaigns across search, social, and display, and analyzes performance data to drive enrollment and outcomes.

The ideal candidate brings a strong background in digital advertising, excellent analytical skills, attention to detail, and the ability to collaborate with media buyers and creative teams.

Qualifications

• Bachelor's degree in marketing, business, communications, or related field.
• Minimum three years of digital marketing/advertising experience.
• Familiarity with Google Ads and Meta advertising platforms; LinkedIn and YouTube ads preferred.
• Strong analytical skills and attention to detail; ability to multitask.

Responsibilities

• Monitor and optimize paid media campaigns across search, social, and display.
• Track CPL, lead volume, and ROI; provide actionable insights.
• Collaborate with media buyers and creative teams on optimization tests.
• Prepare regular performance reports and share recommendations for improvement.

Skills

Digital advertising

Analytical skills

Detail-oriented

Multitasking

Education

Bachelor's degree in marketing, business, communications, or related field

Tools

Google Ads

Meta Advertising

LinkedIn Ads

YouTube Ads

Job description

California Institute of Applied Technology (CIAT) is seeking a dedicated Paid Media Coordinator to join our marketing team. This role supports the strategy, execution, and optimization of paid media campaigns across search, social, and display, and analyzes performance data to drive enrollment and outcomes.

The ideal candidate brings a strong background in digital advertising, excellent analytical skills, attention to detail, and the ability to collaborate with media buyers and creative teams.