Remote Paid Media Manager - Multifamily ROAS Growth

Blacksmith Agency LLC; California; Remote; USD 90,000 - 120,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Paid Media Manager for Multifamily. You own paid media strategies, budgets, roadmaps, and the narrative when clients ask why. You are the strategic voice at the table and you make the calls.

This role focuses on Google Ads, Meta, LinkedIn, and Microsoft Ads for multifamily accounts, with responsibility for growth, retention, and long-term client relationships.

Qualifications

• 3+ years hands-on experience in paid search and social ads.
• Proven ability to move ROAS/CPA/pipeline metrics.
• Agency experience managing multiple clients simultaneously.
• Excellent spoken English for US clients.

Responsibilities

• Manage paid media for multifamily clients across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Handle budget allocation, bidding, targeting, testing, and campaign termination decisions.
• Set up conversion tracking with GA4, Tag Manager, and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and explain the numbers on calls.
• Drive account growth through retention, upsell, and long-term relationship building.

Skills

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

Budget management

ROAS optimization

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency is an AI-first digital agency seeking a Paid Media Manager for Multifamily. You own paid media strategies, budgets, roadmaps, and the narrative when clients ask why. You are the strategic voice at the table and you make the calls.

This role focuses on Google Ads, Meta, LinkedIn, and Microsoft Ads for multifamily accounts, with responsibility for growth, retention, and long-term client relationships.