Paid Media Manager

Smart, Savvy; United States; Remote; USD 100,000 - 150,000; Full time

Benefits offered by this job

Performance-based bonus

Fully remote in Canada

Flexible vacation policy

Employee or independent contractor

Job summary

Smart, Savvy + Associates partners with a fast-growing digital marketing agency to hire a hands-on Paid Media Manager. The role centers on Meta Ads Manager and Google Ads, building campaigns, optimizing performance, and driving data-driven decisions that impact client results.

You will own campaign performance, resolve attribution issues with GA4, GTM, and CAPI, test strategies, and collaborate with strategists and account teams.

Qualifications

• 5+ years of hands-on performance marketing experience managing campaigns directly within Meta Ads Manager and Google Ads.
• Deep technical knowledge of campaign optimization, audience strategy, bidding, attribution, and conversion tracking.
• Experience with GA4, Google Tag Manager, Meta Pixel, Conversions API (CAPI), and related measurement tools.
• Proven experience managing significant paid media budgets directly, not simply overseeing agency partners.

Responsibilities

• Build, launch, manage, and optimize paid media campaigns across Meta Ads Manager and Google Ads.
• Monitor campaign performance daily and adjust budgets, bidding, audiences, and creative to improve results.
• Diagnose and resolve attribution and conversion tracking issues across GA4, GTM, Meta Pixel, and CAPI.
• Plan and execute creative testing strategies and continuously optimize audiences and placements.

Skills

Paid media management

Campaign optimization

Data-driven decision making

Tools

GA4

Google Tag Manager

Meta Pixel

Conversions API (CAPI)

Job description

Meta Ads Manager. Google Ads. GA4. GTM. CAPI. If these are the tools you work in every day, this role might be for you.

Smart, Savvy + Associates is partnering with a fast-growing digital marketing agency in its search for a Paid Media Manager.

This is a hands-on opportunity for someone who spends most of their day inside Meta Ads Manager and Google Ads, building campaigns, optimizing performance, troubleshooting attribution, and making data-driven decisions that directly impact business results.

Our client works with some of the world's most recognized entertainment, media, and technology brands, delivering sophisticated paid media strategies backed by deep technical expertise. As the business continues to grow, they're looking for another experienced performance marketer to join their highly specialized team.

What You'll Do:

Own campaign performance

• Build, launch, manage, and optimize paid media campaigns across Meta Ads Manager and Google Ads
• Monitor campaign performance daily, making adjustments to budgets, bidding strategies, audiences, and creative to improve results
• Analyze campaign performance and identify opportunities to improve CPA, ROAS, conversion rates, and traffic quality
• Manage meaningful monthly advertising budgets directly within the platforms

Solve technical performance challenges

• Diagnose and resolve attribution and conversion tracking issues
• Work with GA4, Google Tag Manager, Meta Pixel, Conversions API (CAPI), and related tracking technologies
• Ensure accurate reporting and campaign measurement across platforms

Test, learn, and improve

• Plan and execute creative testing strategies, particularly within Meta
• Continuously test audiences, messaging, placements, and bidding strategies
• Stay current on platform updates, privacy changes, and evolving best practices
• Contribute ideas that improve campaign performance across client accounts

Partner with clients and the internal team

• Collaborate with strategists and account teams to deliver exceptional client results
• Participate in client conversations and confidently explain campaign performance and recommendations
• Share knowledge and contribute to a collaborative, high-performing team environment

What You Bring

• 5+ years of hands-on performance marketing experience managing campaigns directly within Meta Ads Manager and Google Ads
• Deep technical knowledge of campaign optimization, audience strategy, bidding, attribution, and conversion tracking
• Experience with GA4, Google Tag Manager, Meta Pixel, Conversions API (CAPI), and related measurement tools
• Proven experience managing significant paid media budgets directly, not simply overseeing agency partners
• Strong analytical skills and confidence interpreting campaign data to drive performance
• Excellent communication skills and the ability to discuss campaign performance with clients
• A proactive, curious mindset and genuine passion for performance marketing

Nice to Have

• Agency experience managing multiple client accounts
• Experience working with enterprise or global brands
• Entrepreneurial experience or previous consulting work

The Details

• Total compensation from approximately $100,000-$150,000, depending on experience and structure
• Fully remote within Canada
• Performance-based bonus opportunities
• Flexible vacation policy
• Opportunity to join as either an employee or independent contractor
• Clear growth opportunities as the team continues to expand

About Our Client

Our client is a fast-growing digital marketing agency that helps some of the world's most recognizable brands accelerate growth through sophisticated paid media and SEO strategies.

Known for its technical expertise, long-standing client relationships, and exceptional performance, the agency partners with global organizations across entertainment, sports, media, and technology. Its clients expect world-class execution, and the team delivers through deep platform expertise, data-driven decision making, and a relentless focus on results.

About Smart, Savvy + Associates

Smart, Savvy + Associates is a specialized recruitment agency focused on marketing, communications, creative, and fundraising roles. Based in Vancouver, BC, we partner with companies across Western Canada to help them hire with clarity and confidence.

We believe diverse teams drive stronger results and are committed to equitable and inclusive recruitment practices. Candidates from underrepresented groups are encouraged to apply. If you require accommodation at any stage of the hiring process, please let us know.

Are you legally able to work in Canada? (ex. Canadian Citizen, Permanent Resident and/or Work Visa/Permit)*