Remote Paid Ads Lead: Google & Meta Growth Architect

Logoslabs; San Francisco (CA); Remote; USD 101,000 - 124,000; Full time

Benefits offered by this job

Fully remote

Independent contractor

Competitive compensation

Autonomy with senior leadership

Job summary

Logoslabs is seeking a Paid Ads Specialist (Google + Meta) to own paid acquisition across Google Search, Performance Max, Shopping, YouTube, and Meta from scratch, scaling budgets and optimizing ROAS while collaborating with senior leadership in a fully remote setting.

You will leverage AI-powered tools for research, creative production, and reporting, manage budgets and testing, and drive new customer revenue with strong analytics and independent contractor flexibility.

Qualifications

• 5+ years hands-on paid acquisition experience with direct account management.
• Experience personally managing at least $50,000 per month in Google Ads spend.
• Strong knowledge of automated bidding strategies (ROAS, CPA, value-based bidding) and Performance Max.
• Experience building Meta advertising accounts from scratch.
• Understanding of unit economics (margin, AOV, LTV, payback, CAC).
• Ability to develop audiences from first-party data and research.
• Proven creative ideation skills and a portfolio.
• Experience with incrementality tests and attribution limitations.
• Knowledge of conversion tracking and CRM data transmission to ad platforms.
• Experience hiring and coordinating freelancers/agencies for performance needs.
• Experience launching a new paid channel from scratch.
• Experience running campaigns across multiple countries.
• Advanced English (C1/C2).

Responsibilities

• Manage and scale Google Ads across Search, Performance Max, Shopping, and YouTube.
• Build and structure Meta advertising from scratch and scale campaigns.
• Analyze first-party data and audience signals to refine targeting.
• Research customer insights to craft messaging and creative strategies.
• Produce static and video creatives using AI tools, with designer support when needed.
• Set budgets, bids, and targets based on unit economics and payback.
• Design structured experiments with hypotheses and clear metrics.
• Verify tracking across GA4, GTM, and offline conversions.
• Manage external freelancers or agencies for performance needs.
• Propose new paid channels and run initial tests.
• Report weekly on spend, new customers, CAC, and revenue by channel.
• Develop AI-powered workflows for research, reporting, and analysis.

Skills

Paid acquisition

Google Ads

Meta Ads

Audience research

Creative ideation

Data analysis

AI tools

Budget management

Testing & experimentation

English proficiency

Tools

Google Ads

Meta Ads

GA4

Google Tag Manager

CRM data

AI tooling for creatives

Job description

Logoslabs is seeking a Paid Ads Specialist (Google + Meta) to own paid acquisition across Google Search, Performance Max, Shopping, YouTube, and Meta from scratch, scaling budgets and optimizing ROAS while collaborating with senior leadership in a fully remote setting.

You will leverage AI-powered tools for research, creative production, and reporting, manage budgets and testing, and drive new customer revenue with strong analytics and independent contractor flexibility.