Remote Paid Media Manager: Lead & Optimize Campaigns

Tractorbeam; United States; Remote; USD 95,000 - 140,000; Full time

Benefits offered by this job

Gas reimbursement (DFW area)

Catered lunch Wednesdays

Wellness programs

Job summary

Tractorbeam is seeking a Paid Media Manager to own client media strategy, execute and optimize campaigns, and lead the paid media team. You’ll manage campaigns across Google, Meta, TikTok, and more, aligning with client objectives and driving measurable results.

The role requires hands-on platform expertise, strategic thinking, and strong client communication. This is a remote role within the United States with Central Time coverage and occasional on-site collaboration in Dallas.

Qualifications

• 2-3 years of hands-on paid media experience with ownership of strategy, budgets, and optimization.
• Strong expertise in Google Ads and Meta Ads Manager, including structure, bidding, targeting, and testing.
• Experience with programmatic and retargeting campaigns; familiarity with multiple ad platforms is a plus.
• Experience directly managing employees and providing coaching and performance feedback.
• Agency experience preferred; in-house experience considered.

Responsibilities

• Own integrated paid media strategy and execution for assigned clients with clear objectives and budgets.
• Build, launch, and optimize campaigns across Google Ads, Microsoft Ads, Meta Ads, TikTok Ads, ChatGPT Ads, and Spotify Ads.
• Execute programmatic, display, CTV, and retargeting campaigns; coordinate audiences, placements, and messaging.
• Monitor performance, budget pacing, and lead quality; prioritize improvements for revenue growth.
• Develop testing plans for audiences, bidding, and landing pages; apply findings to future decisions.
• Review campaign builds, launches, budgets, and reports for quality control and value delivery.
• Directly manage paid media team members with regular feedback and career development support.
• Communicate strategy and performance clearly to clients; partner with Client Services on deliverables.

Skills

Paid media strategy

Google Ads

Meta Ads

Programmatic

GA4

Excel/Sheets analysis

Campaign optimization

Team leadership

Client communication

Tools

Google Ads

Meta Ads Manager

Microsoft Ads

TikTok Ads

DashThis

GA4

Job description

Tractorbeam is seeking a Paid Media Manager to own client media strategy, execute and optimize campaigns, and lead the paid media team. You’ll manage campaigns across Google, Meta, TikTok, and more, aligning with client objectives and driving measurable results.

The role requires hands-on platform expertise, strategic thinking, and strong client communication. This is a remote role within the United States with Central Time coverage and occasional on-site collaboration in Dallas.