Paid Media Manager

Tractorbeam; United States; Remote; USD 95,000 - 140,000; Full time

Benefits offered by this job

Gas reimbursement (DFW area)

Catered lunch Wednesdays

Wellness programs

Job summary

Tractorbeam is seeking a Paid Media Manager to own client media strategy, execute and optimize campaigns, and lead the paid media team. You’ll manage campaigns across Google, Meta, TikTok, and more, aligning with client objectives and driving measurable results.

The role requires hands-on platform expertise, strategic thinking, and strong client communication. This is a remote role within the United States with Central Time coverage and occasional on-site collaboration in Dallas.

Qualifications

• 2-3 years of hands-on paid media experience with ownership of strategy, budgets, and optimization.
• Strong expertise in Google Ads and Meta Ads Manager, including structure, bidding, targeting, and testing.
• Experience with programmatic and retargeting campaigns; familiarity with multiple ad platforms is a plus.
• Experience directly managing employees and providing coaching and performance feedback.
• Agency experience preferred; in-house experience considered.

Responsibilities

• Own integrated paid media strategy and execution for assigned clients with clear objectives and budgets.
• Build, launch, and optimize campaigns across Google Ads, Microsoft Ads, Meta Ads, TikTok Ads, ChatGPT Ads, and Spotify Ads.
• Execute programmatic, display, CTV, and retargeting campaigns; coordinate audiences, placements, and messaging.
• Monitor performance, budget pacing, and lead quality; prioritize improvements for revenue growth.
• Develop testing plans for audiences, bidding, and landing pages; apply findings to future decisions.
• Review campaign builds, launches, budgets, and reports for quality control and value delivery.
• Directly manage paid media team members with regular feedback and career development support.
• Communicate strategy and performance clearly to clients; partner with Client Services on deliverables.

Skills

Paid media strategy

Google Ads

Meta Ads

Programmatic

GA4

Excel/Sheets analysis

Campaign optimization

Team leadership

Client communication

Tools

Google Ads

Meta Ads Manager

Microsoft Ads

TikTok Ads

DashThis

GA4

Job description

Schedule: Full-time, Central Time business hours, Office located in Dallas, Texas

Min. Experience: 2-3 years

Tractorbeam creates and grows compelling brands that connect, inspire, and drive real impact. We are a full-service agency helping companies navigate change through strategy, design, digital products, and digital marketing.

We’re looking for a Paid Media Manager to own client media strategy, personally execute and optimize campaigns, and directly manage paid media team members. This role combines hands-on platform expertise, strategic thinking, client communication, and people leadership.

You’ll work across a mix of lead generation, ecommerce, and hospitality clients, collaborating with our Senior Paid Media Manager, specialists, Client Services, and creative teams to deliver measurable business results.

Role Responsibilities

• Own integrated paid media strategy and execution for assigned clients, translating business objectives into media plans, forecasts, channel recommendations, budget allocations, and measurable performance goals.
• Build, launch, and optimize campaigns across Google Ads, Microsoft Ads, Meta Ads, TikTok Ads, ChatGPT Ads, and Spotify Ads based on client objectives and audience fit.
• Execute and optimize programmatic, display, CTV, and retargeting campaigns, coordinating audiences, placements, messaging, and budgets across the broader media strategy.
• Monitor performance and budget pacing, investigate changes, and prioritize improvements that support lead quality, acquisition efficiency, bookings, and revenue.
• Develop and execute testing plans for audiences, bidding, ad copy, creative, and landing pages, applying findings to future campaign decisions.
• Serve as the final quality owner for assigned accounts, reviewing and approving campaign builds, launches, budget changes, performance reports, and recommendations.
• Directly manage paid media team members through regular one-on-ones, clear goals, constructive feedback, performance reviews, and career development support.
• Delegate work with clear priorities, expectations, deadlines, and quality standards while remaining accountable for overall account delivery.
• Serve as the primary paid media subject matter expert in client discussions, clearly explaining strategy, performance, budget decisions, tradeoffs, and recommended next steps.
• Prepare or review paid media contributions to reports and meeting agendas, collaborating with specialists and Client Services to ensure insights are accurate and actionable. Partner with Client Services, which owns the overall client relationship and final communication process.
• Interpret GA4 and advertising platform data, oversee campaign audits and measurement quality, and coordinate tracking and attribution troubleshooting with technical specialists.
• Partner with creative and digital teams to align campaign assets, messaging, and landing page experiences.
• Monitor account scope, team capacity, deadlines, and delivery risks, escalating significant budget, tracking, performance, staffing, or client concerns to senior leadership early.
• Improve team consistency and efficiency through shared processes, templates, documentation, training, and responsible use of AI-assisted workflows.
• Evaluate new advertising capabilities and recommend tests where they can support client objectives.

Interests & Experience

• 3+ years of hands-on paid media experience, with demonstrated ownership of campaign strategy, execution, budgets, and optimization.
• Strong working expertise in Google Ads and Meta Ads Manager, including campaign structure, bidding, audience targeting, conversion goals, and testing.
• Experience executing and optimizing programmatic and retargeting campaigns; experience with a specific programmatic platform is not required.
• Experience with Microsoft Ads and TikTok Ads preferred; familiarity with ChatGPT Ads and Spotify Ads is a plus.
• Previous direct management of employees, including assigning work, reviewing quality, providing feedback, and supporting development.
• Experience in presenting campaign results and strategic recommendations directly to clients.
• Ability to interpret GA4 and platform reporting, understand conversion tracking and attribution limitations, and recognize when technical support is needed.
• Proficiency in Excel or Google Sheets for performance analysis and budget tracking.
• Ability to prioritize work across multiple accounts and coordinate effectively with other team members.
• Agency experience preferred; candidates with relevant in-house experience are also encouraged to apply.
• Experience with reporting tools, such as DashThis is a plus.

Characteristics and Traits

• Accountable: Takes ownership of results, follows through on commitments, and communicates concerns early.
• Strategic and hands-on: Connects campaign decisions to business goals and can personally execute the work.
• Analytical and curious: Investigates why performance changes and translates findings into specific actions.
• Supportive leader: Sets clear expectations, gives constructive feedback, and helps team members improve.
• Clear communicator: Explains performance and recommendations confidently to clients and colleagues.
• Organized and detail-oriented: Maintains reliable processes for budgets, campaign launches, quality checks, and deadlines.
• Collaborative: Shares knowledge, welcomes feedback, and works effectively across disciplines.
• Self-directed: Manages priorities and communicates consistently in a remote environment.

Tractorbeam is an employee-first company that values a supportive culture, collaboration, and opportunities to grow. You’ll work with a multidisciplinary team and contribute to a varied mix of client businesses.

We offer a competitive salary, benefits package, wellness programs, and opportunities for career growth and advancement. This position is permanently remote within the United States and requires availability during Central Time business hours.

If you bring strong paid media expertise, enjoy working directly with clients, and take pride in helping others succeed, we’d love to hear from you.

For candidates local to DFW, we offer gas reimbursement, catered lunch on Wednesdays, and a collaborative office space near Downtown Dallas.