Remote Paid Media Manager for Donor Acquisition

Students For Liberty; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Fully remote workplace

Professional development grants

Career advancement opportunities

Flexible paid time off

Liberty-related mission support

Staff retreats and events

Job summary

Students For Liberty (SFL) is seeking an experienced copywriter-turned-paid media specialist to craft persuasive campaigns across email, paid media, and more, while maintaining a consistent brand voice. This full-time role sits in the Direct Response Marketing department, reporting to the Direct Response Marketing Manager.

A successful candidate will align with libertarian ideals, understand SFL’s mission, and produce copy that drives measurable results across channels.

Qualifications

• 4+ years of hands-on experience managing paid media campaigns across Meta Ads and Google Ads.
• Strong hands-on experience with Meta Ads Manager for setup, targeting, optimization and analysis.
• Experience developing and managing Google Ads campaigns including Search and other types.
• Hands-on experience with Meta Pixel, Conversions API, Google Tag Manager, and conversion event setup.
• Strong understanding of paid acquisition strategy, funnels, targeting, retargeting and optimization.
• Analytical skills to interpret data and turn it into actionable recommendations.
• Knowledge of paid media metrics: CTR, CPC, CPM, CPL, CPA, conversion rate, ROAS.
• Experience using Google Analytics to analyze traffic, behavior, acquisitions and conversions.
• Strong understanding of paid media creative strategy and testing.
• Experience with structured A/B and creative testing strategies.
• Ability to brief copywriters and designers with clear, data-driven direction.
• Experience managing and optimizing advertising budgets.
• Proactive, accountable, and capable of independent problem solving.

Responsibilities

• Plan, launch, manage, and optimize paid media campaigns across Meta Ads and Google Ads.
• Develop paid acquisition strategies focused on donor acquisition, lead generation, traffic and conversions.
• Manage campaign structure, audience targeting, retargeting, bidding, placements, and budget allocation.
• Monitor performance and perform ongoing data-driven optimizations.
• Develop and execute structured A/B testing across audiences, creatives, messaging, landing pages, and settings.
• Analyze campaign data to identify performance trends and opportunities for improvement.
• Build and optimize retargeting across stages of the donor journey.
• Set up, monitor, and troubleshoot conversion tracking (Meta Pixel, Conversions API, GTM, conversion events).
• Collaborate with copywriters and designers to improve creatives and provide clear direction.
• Monitor creative performance and identify fatigue, winning concepts, and iteration opportunities.
• Manage paid media budgets and allocate spend based on objectives and performance.
• Produce regular performance reports with metrics, insights, and recommended steps.
• Identify issues, tracking problems, and growth opportunities and propose solutions.

Skills

Paid media management

Meta Ads Manager

Google Ads

Analytics

A/B testing

Creative direction

Budget management

Ownership

Problem solving

Data-driven

Tools

Meta Pixel

Conversions API

Google Tag Manager

Google Analytics

Job description

Students For Liberty (SFL) is seeking an experienced copywriter-turned-paid media specialist to craft persuasive campaigns across email, paid media, and more, while maintaining a consistent brand voice. This full-time role sits in the Direct Response Marketing department, reporting to the Direct Response Marketing Manager.

A successful candidate will align with libertarian ideals, understand SFL’s mission, and produce copy that drives measurable results across channels.