Paid Traffic Manager

Students For Liberty; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Fully remote workplace

Professional development grants

Career advancement opportunities

Flexible paid time off

Liberty-related mission support

Staff retreats and events

Job summary

Students For Liberty (SFL) is seeking an experienced copywriter-turned-paid media specialist to craft persuasive campaigns across email, paid media, and more, while maintaining a consistent brand voice. This full-time role sits in the Direct Response Marketing department, reporting to the Direct Response Marketing Manager.

A successful candidate will align with libertarian ideals, understand SFL’s mission, and produce copy that drives measurable results across channels.

Qualifications

• 4+ years of hands-on experience managing paid media campaigns across Meta Ads and Google Ads.
• Strong hands-on experience with Meta Ads Manager for setup, targeting, optimization and analysis.
• Experience developing and managing Google Ads campaigns including Search and other types.
• Hands-on experience with Meta Pixel, Conversions API, Google Tag Manager, and conversion event setup.
• Strong understanding of paid acquisition strategy, funnels, targeting, retargeting and optimization.
• Analytical skills to interpret data and turn it into actionable recommendations.
• Knowledge of paid media metrics: CTR, CPC, CPM, CPL, CPA, conversion rate, ROAS.
• Experience using Google Analytics to analyze traffic, behavior, acquisitions and conversions.
• Strong understanding of paid media creative strategy and testing.
• Experience with structured A/B and creative testing strategies.
• Ability to brief copywriters and designers with clear, data-driven direction.
• Experience managing and optimizing advertising budgets.
• Proactive, accountable, and capable of independent problem solving.

Responsibilities

• Plan, launch, manage, and optimize paid media campaigns across Meta Ads and Google Ads.
• Develop paid acquisition strategies focused on donor acquisition, lead generation, traffic and conversions.
• Manage campaign structure, audience targeting, retargeting, bidding, placements, and budget allocation.
• Monitor performance and perform ongoing data-driven optimizations.
• Develop and execute structured A/B testing across audiences, creatives, messaging, landing pages, and settings.
• Analyze campaign data to identify performance trends and opportunities for improvement.
• Build and optimize retargeting across stages of the donor journey.
• Set up, monitor, and troubleshoot conversion tracking (Meta Pixel, Conversions API, GTM, conversion events).
• Collaborate with copywriters and designers to improve creatives and provide clear direction.
• Monitor creative performance and identify fatigue, winning concepts, and iteration opportunities.
• Manage paid media budgets and allocate spend based on objectives and performance.
• Produce regular performance reports with metrics, insights, and recommended steps.
• Identify issues, tracking problems, and growth opportunities and propose solutions.

Skills

Paid media management

Meta Ads Manager

Google Ads

Analytics

A/B testing

Creative direction

Budget management

Ownership

Problem solving

Data-driven

Tools

Meta Pixel

Conversions API

Google Tag Manager

Google Analytics

Job description

Be part of the team that will #FreeTheWorld!

Working on Students For Liberty means spreading liberty to the whole world.

SFL is present in all the inhabited continents, empowering, educating, and evolving the next generation of leaders of liberty.

At the Marketing Department, you will join a supranational team dedicated to promoting SFL volunteers’ actions and championing freedom. You’ll have the unique opportunity to work with people from worldwide.

More than that, SFL offers exclusive benefits for employees:

• Experience a fully remote workplace: work from anywhere in the world with extremely flexible hours
• Utilize SFL grants to grow your professional skills
• Advance in the organization as you grow
• Take over 3 weeks of extremely flexible paid time off
• Get paid to spread the values of liberty
• Travel to staff retreats and other SFL events in exotic locations

Position summary

We’re currently seeking an experienced copywriter to write persuasive copy for a range of campaigns, including email marketing and paid media campaigns focused on awareness, conversions, and other goals, while maintaining a consistent brand voice across channels.

This is a full-time position, and you’ll be working in the Direct Response Marketing department, reporting to the Direct Response Marketing Manager.

A successful candidate will have a strong commitment to libertarian ideas, a solid understanding of SFL’s mission, and relevant experience writing persuasive copy that drives results.

Responsibilities

• Plan, launch, manage, and optimize paid media campaigns across Meta Ads and Google Ads
• Develop paid acquisition strategies focused on donor acquisition, lead generation, website traffic, and conversions
• Manage campaign structure, audience targeting, retargeting, bidding strategies, placements, and budget allocation
• Monitor campaign performance and make ongoing data-driven optimizations to improve results and efficiency
• Develop and execute structured A/B testing strategies across audiences, creatives, messaging, landing pages, and campaign settings
• Analyze campaign data to identify performance trends, opportunities, and areas for improvement
• Build and optimize retargeting strategies across different stages of the acquisition and donor journey
• Set up, monitor, and troubleshoot conversion tracking, including Meta Pixel, Conversions API, Google Tag Manager, and conversion events
• Collaborate with copywriters and designers to develop and continuously improve paid media creatives
• Provide clear, data-driven creative direction and briefs based on campaign performance and audience insights
• Monitor creative performance and identify creative fatigue, winning concepts, and opportunities for new iterations
• Manage paid media budgets and allocate spend based on campaign objectives and performance
• Produce regular performance reports highlighting key metrics, insights, learnings, and recommended next steps
• Proactively identify performance issues, tracking problems, and growth opportunities and propose solutions
• Stay current on paid media platform changes, advertising best practices, and emerging acquisition opportunities

Qualifications

• 4+ years of hands-on experience managing paid media campaigns, preferably across Meta Ads and Google Ads
• Strong hands-on experience with Meta Ads Manager, including campaign setup, audience strategy, optimization, and performance analysis
• Experience developing and managing Google Ads campaigns, including Search and other relevant campaign types
• Hands-on experience with Meta Pixel, Conversions API, Google Tag Manager, and conversion event setup
• Strong understanding of paid acquisition strategy, campaign funnels, audience targeting, retargeting, and conversion optimization
• Strong analytical skills and ability to interpret campaign data and turn it into actionable recommendations
• Strong knowledge of paid media metrics, including CTR, CPC, CPM, CPL, CPA, conversion rate, and ROAS
• Experience using Google Analytics to analyze traffic, user behavior, acquisition, and conversions
• Strong understanding of paid media creative strategy, including ad formats, hooks, messaging angles, and creative testing
• Experience developing structured A/B and creative testing strategies
• Ability to brief copywriters and designers and provide clear, data-driven creative direction
• Experience managing and optimizing advertising budgets
• Proactive, resourceful, and highly accountable, with a strong sense of ownership
• Ability to independently identify performance issues and opportunities and propose solutions rather than relying solely on direction from others

Preferred (but not mandatory):

• Experience with fundraising, nonprofit, or direct response marketing
• Experience managing paid acquisition campaigns focused on donations or donor acquisition
• Experience with tracking and attribution, including client-side and server-side tracking
• Experience with LinkedIn Ads and TikTok Ads
• Knowledge of website optimization, SEO, and organic acquisition strategies
• Familiarity with the liberty and free-market intellectual movement and its donor community

Students For Liberty (SFL) is the largest pro-liberty student organization in the world with students active in 117 countries on every inhabited continent. With a multi-million dollar budget and over 70 full-time staff members, we serve pro-liberty students in their pursuit to become leaders of liberty. We accomplish this through a strategy of identifying the top students and then empowering them to be agents of change in their communities.

Last school year, our students organized over 2,700 events with over 600,000 people in attendance. We are a fully virtual, vibrant, and entrepreneurial organization working with a diverse team in the U.S. and around the world.

The SFL team is passionate about liberty and making the world freer. SFL team members go the extra mile to ensure that more students worldwide can benefit from our programs and resources.

Working for SFL means flexibility, meaningful work, and autonomy. We pride ourselves on growth, hard work, advancement opportunities, embracing entrepreneurship, and a passion for the product: liberty.

Additionally, we are strongly dedicated to ensuring our staff has the ability to grow and reach their full potential. To this end, we invest in training and professional development opportunities for staff at all levels of the organization.