Remote Paid Media Lead for Multi-Location Roofers

Blacksmith Agency LLC; Tampa (FL); Remote; USD 70,000 - 110,000; Full time

Benefits offered by this job

Remote work (Canada/USA/South Africa)

Job summary

Blacksmith Agency is seeking a Paid Media Manager, Roofing, to own paid media for roofing clients across multiple markets. You will guide strategy, set budgets, and drive the narrative when clients ask why certain decisions were made.

You are the strategic voice in client conversations and own the roadmap. You will oversee campaigns on Google Ads, Meta, LinkedIn and Microsoft Ads, manage bidding and testing, and ensure reliable conversion tracking.

Qualifications

• 3+ years hands-on in Google Ads and Meta
• A track record of improving ROAS/CPA/pipeline metrics
• Agency experience across multiple clients
• Clear spoken English with US clients on live calls
• Paid media experience for roofing or multi-location businesses is a strong plus

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads
• Handle budget calls, targeting, bidding, and creative testing
• Set up and maintain conversion tracking with GA4, Tag Manager and platform pixels
• Develop 90-day and quarterly roadmaps for each client and explain results
• Drive account growth through retention, upsell, and long-term client relationships

Skills

Google Ads

Meta

Agency experience

English (US)

Roofing experience

Tools

GA4

Tag Manager

Facebook Pixel

Job description

Blacksmith Agency is seeking a Paid Media Manager, Roofing, to own paid media for roofing clients across multiple markets. You will guide strategy, set budgets, and drive the narrative when clients ask why certain decisions were made.

You are the strategic voice in client conversations and own the roadmap. You will oversee campaigns on Google Ads, Meta, LinkedIn and Microsoft Ads, manage bidding and testing, and ensure reliable conversion tracking.