Remote Paid Media Growth Director — AI-Driven Full Funnel

Graphite; San Francisco (CA); Remote; USD 180,000 - 260,000; Full time

Benefits offered by this job

Autonomy and flexible work environment

Quality healthcare coverage

Flexible PTO and time off

Educational opportunities and growth

Job summary

Graphite seeks an experienced Growth Director (Paid Media) to lead paid growth strategies for high-growth tech companies. You will own full-funnel media across search, social, video and CTV, programmatic, and ChatGPT Ads, including channel expansion and investment scenario planning.

Manage $1M+ monthly spend and design measurement plans with MMM calibration. Lead testing, creative strategy, and AI-driven optimization while presenting insights to VP/C-suite stakeholders.

Qualifications

• 7+ years of paid media experience across multiple clients.
• Experience managing $1M+ monthly spend across clients.
• Proficiency with Google, Meta, Microsoft Ads, TikTok, LinkedIn, YouTube.
• Expertise in measurement, incrementality, and MMM.
• Proven leadership of paid marketing teams.

Responsibilities

• Lead paid growth strategies for tech clients, managing $1M+ a month in spend across clients.
• Own full-funnel media plans across search, social, video and CTV, programmatic, and ChatGPT Ads.
• Design each client’s measurement plan: tracking, geo-holdout and in-platform lift tests, MMM calibration.
• Set creative strategy and the testing roadmap, turning research and test results into concepts and briefs.
• Run accounts AI-first: audits, pacing, reporting, and optimization with oversight.
• Present insights to executives in weekly, monthly, and quarterly reviews, linking paid results with SEO/AEO.
• Support hiring and lead the paid team by building the team, playbooks, and coaching.

Skills

Paid media strategy

Full-funnel buying

Measurement & attribution

Creative strategy

AI adoption

Data analysis

Leadership

Tools

Looker

Google Ads

Microsoft Ads

Meta Ads

TikTok Ads

YouTube Ads

DV360

Programmatic

ChatGPT Ads

Job description

Graphite seeks an experienced Growth Director (Paid Media) to lead paid growth strategies for high-growth tech companies. You will own full-funnel media across search, social, video and CTV, programmatic, and ChatGPT Ads, including channel expansion and investment scenario planning.

Manage $1M+ monthly spend and design measurement plans with MMM calibration. Lead testing, creative strategy, and AI-driven optimization while presenting insights to VP/C-suite stakeholders.