Remote Paid Advertising Strategist | Growth & Strategy

Aquent; San Diego (CA); Remote; USD 70,000 - 90,000; Full time

Job summary

Aquent is seeking a Paid Advertising Strategist to own the execution, performance, and growth of paid media campaigns across a portfolio of clients. This remotely-based role in the U.S.

focuses on performance marketing, client-facing strategy, and cross-functional collaboration with account leadership. Bring hands-on experience across multiple platforms (Google/Microsoft Ads, Meta, TikTok, LinkedIn, Pinterest, YouTube, Bing) and strong analytical skills to translate data into actionable

Qualifications

• 2-3 years of digital marketing experience.
• Ideally 1-2+ years working in an agency environment.
• At least 2-3 years of hands-on paid advertising experience.
• Strong experience with at least 2+ paid media platforms.
• Hands-on experience with campaign development, optimization, bid optimization, keyword research, ad copy development, testing strategy, budget management, and performance reporting.

Responsibilities

• Own the day-to-day execution and performance of paid advertising campaigns across assigned client accounts.
• Build and launch campaigns from start to finish, ensuring accuracy and on-time delivery.
• Continuously optimize campaigns against client goals and performance targets.
• Manage client media budgets and provide recommendations around budget allocation and spend.
• Monitor budget pacing and campaign performance.
• Conduct keyword research, develop ad copy, manage bids, and execute ongoing campaign optimizations.
• Develop proactive recommendations rather than waiting for clients to identify opportunities.
• Identify performance risks early and determine when fluctuations require strategic intervention.
• Create and maintain testing roadmaps to ensure campaigns have an ongoing experimentation strategy.
• Analyze data and turn performance results into clear, actionable insights.
• Prepare regular client performance updates, including results, trends, recommendations, and next steps.
• Partner with account leadership and other channel specialists to develop integrated media strategies.
• Communicate clearly with internal teams regarding performance, deliverables, strategy, and action items.
• Stay current on evolving paid media platforms, tools, trends, and best practices.
• Use AI and emerging technologies to improve workflows, analysis, and campaign performance.

Skills

Digital marketing

Paid advertising

Campaign management

Budget management

Analytics

Client communication

Remote work

Tools

Google Ads

Meta Ads

TikTok Ads

LinkedIn Ads

Pinterest Ads

YouTube Ads

Microsoft/Bing Ads

Job description

Aquent is seeking a Paid Advertising Strategist to own the execution, performance, and growth of paid media campaigns across a portfolio of clients. This remotely-based role in the U.S.

focuses on performance marketing, client-facing strategy, and cross-functional collaboration with account leadership. Bring hands-on experience across multiple platforms (Google/Microsoft Ads, Meta, TikTok, LinkedIn, Pinterest, YouTube, Bing) and strong analytical skills to translate data into actionable