Remote Paid Media Strategist — Data-Driven Campaigns

Watershed Strategy; Washington (District of Columbia); Remote; USD 60,000 - 80,000; Full time

Job summary

A digital advertising firm in Washington is seeking a Paid Media Strategist to manage and optimize paid media campaigns for clients. The ideal candidate will have over 3 years of experience in digital advertising platforms like Facebook Ads and Google Ads. Responsibilities include campaign execution, performance tracking, and collaborating with the media team. This role offers the chance to make a significant impact during the election cycle in a remote working environment.

Qualifications

• 3+ years of experience managing paid digital media campaigns.
• Experience with major digital ad platforms and at least 1 DSP.
• Strong analytical skills with data tools for insights development.

Responsibilities

• Manage and support execution of digital campaigns across platforms.
• Ensure client onboarding and campaign setup follow procedures.
• Optimize campaign performance to meet client KPIs.

Skills

Managing paid digital media campaigns

Experience with Facebook Ads

Experience with Google Ads

Data manipulation in Google Sheets/Excel

Understanding of media landscape

Strong organizational skills

Ability to work collaboratively

Tools

Facebook Ads

Google Ads

CM360

The Trade Desk

DV360

Job description

A digital advertising firm in Washington is seeking a Paid Media Strategist to manage and optimize paid media campaigns for clients. The ideal candidate will have over 3 years of experience in digital advertising platforms like Facebook Ads and Google Ads. Responsibilities include campaign execution, performance tracking, and collaborating with the media team. This role offers the chance to make a significant impact during the election cycle in a remote working environment.