Remote Paid Ads Specialist

Thompson Street Capital Partners; Needham (MA); Remote; USD 60,000 - 70,000; Full time

Job summary

OpenClinica is seeking a Digital Advertising Associate to manage paid campaigns for a portfolio of clinical recruitment projects. You will collaborate on creative testing, develop screening forms, analyze results, and refine tactics to boost lead quality and efficiency.

This remote US role reports to the Digital Marketing Manager and offers exposure to cross-functional teams. Required: a relevant degree or hands-on digital marketing experience, 2+ years in digital advertising, and proficiency

Qualifications

• Bachelor’s degree or equivalent in digital marketing or related field.
• 2+ years of professional experience in digital marketing.
• Hands-on experience managing Meta advertising campaigns (Facebook/Instagram).
• Strong knowledge of paid channels (social, search, display, video).
• Proven track record driving leads through paid ads across multiple campaigns/clients.
• Excellent attention to detail and error prevention.
• Strong written/spoken communication and collaboration across teams.
• Comfort with AI tools to improve efficiency and outcomes.
• Curiosity about data, performance metrics, and insights-led decisions.

Responsibilities

• Own day-to-day management of a portfolio of paid advertising campaigns, including creation, optimization, and creative testing.
• Identify problems and tactics to improve performance, efficiency, and lead quality.
• Manage ad spend to stay within budget while hitting targets.
• Guide campaign content creation, including ads, landing pages, and screening forms.
• Support marketing plans and projects through execution of digital initiatives.
• Collaborate with Customer Success to share relevant developments affecting performance.
• Perform QA on assets and configurations before launch to ensure accuracy.
• Contribute to product development with ideas for features and improved analytics.

Skills

Digital Marketing

Meta Ads

Lead Generation

Campaign Optimization

Data-driven Decisions

Cross-functional Collaboration

AI Tools

Attention to Detail

Education

Bachelor’s degree or equivalent in digital marketing

Tools

Google Ads

Google Analytics

Looker

A/B Testing

Programmatic Platforms

Job description

OpenClinica is seeking a Digital Advertising Associate to manage paid campaigns for a portfolio of clinical recruitment projects. You will collaborate on creative testing, develop screening forms, analyze results, and refine tactics to boost lead quality and efficiency.

This remote US role reports to the Digital Marketing Manager and offers exposure to cross-functional teams. Required: a relevant degree or hands-on digital marketing experience, 2+ years in digital advertising, and proficiency