Digital Advertising Associate

Thompson Street Capital Partners; Needham (MA); Remote; USD 60,000 - 70,000; Full time

Job summary

OpenClinica is seeking a Digital Advertising Associate to manage paid campaigns for a portfolio of clinical recruitment projects. You will collaborate on creative testing, develop screening forms, analyze results, and refine tactics to boost lead quality and efficiency.

This remote US role reports to the Digital Marketing Manager and offers exposure to cross-functional teams. Required: a relevant degree or hands-on digital marketing experience, 2+ years in digital advertising, and proficiency

Qualifications

• Bachelor’s degree or equivalent in digital marketing or related field.
• 2+ years of professional experience in digital marketing.
• Hands-on experience managing Meta advertising campaigns (Facebook/Instagram).
• Strong knowledge of paid channels (social, search, display, video).
• Proven track record driving leads through paid ads across multiple campaigns/clients.
• Excellent attention to detail and error prevention.
• Strong written/spoken communication and collaboration across teams.
• Comfort with AI tools to improve efficiency and outcomes.
• Curiosity about data, performance metrics, and insights-led decisions.

Responsibilities

• Own day-to-day management of a portfolio of paid advertising campaigns, including creation, optimization, and creative testing.
• Identify problems and tactics to improve performance, efficiency, and lead quality.
• Manage ad spend to stay within budget while hitting targets.
• Guide campaign content creation, including ads, landing pages, and screening forms.
• Support marketing plans and projects through execution of digital initiatives.
• Collaborate with Customer Success to share relevant developments affecting performance.
• Perform QA on assets and configurations before launch to ensure accuracy.
• Contribute to product development with ideas for features and improved analytics.

Skills

Digital Marketing

Meta Ads

Lead Generation

Campaign Optimization

Data-driven Decisions

Cross-functional Collaboration

AI Tools

Attention to Detail

Education

Bachelor’s degree or equivalent in digital marketing

Tools

Google Ads

Google Analytics

Looker

A/B Testing

Programmatic Platforms

Job description

About OpenClinica:

OpenClinica enables organizations to recruit participants and conduct clinical studies through connected solutions that simplify operations and accelerate discovery. Our platform brings together EDC, eConsent, eCOA/ePRO, randomization, analytics, and patient recruitment in a practical solution built for small to mid-size sponsors, CROs, and academic teams. We are building a more repeatable commercial engine across our eClinical and Recruit businesses, with a new lightweight EDC offering also emerging as a growth lever.

About the Role:

The Digital Advertising Associate will play a role in helping our researchers reach their patient enrollment goals by building and managing impactful digital advertising campaigns across a portfolio of clients. This includes collaborating on creative ad development, developing screening form questionnaires based on study recruitment needs, analyzing campaign data to uncover insights, and continuously ideating on ways to improve lead quality and performance.

• Location: Fully Remote in the U.S.
• Status: Full-time, Exempt
• Reports to: Digital Marketing Manager
• Comp.: Base Salary = $60,000 to $70,000

What You Will Do:

• Own the day-to-day management of a portfolio of paid advertising campaigns including campaign creation, optimization, and creative testing
• Proactively identify problems and the best advertising tactics to improve campaign performance, increase efficiency, and enhance lead quality
• Manage ad spend to ensure campaigns stay on budget while hitting performance targets
• Provide guidance for campaign content creation including ads, web pages, and screening forms
• Support marketing efforts, plans, and strategies through the creation, implementation, and execution of various digital marketing projects
• Work closely with the Customer Success team to provide updates and ensure they are kept apprised of all developments that may impact campaign performance
• Perform quality assurance checks across all creative assets and campaign setups prior to launch, ensuring accuracy and functionality
• Contribute to product development by generating innovative ideas for new product features, enhancing marketing analytics, and optimizing study performance

Qualifications:

Required:

• Bachelor’s degree in a related field preferred, or equivalent hands‑on experience in digital marketing
• 2+ years of professional experience in a digital marketing role
• Hands‑on experience managing Meta advertising campaigns (Facebook/Instagram) and a solid understanding of paid digital channels including social, search, display, and video
• A track record of driving leads through paid advertising while successfully managing multiple campaigns or clients
• Exceptional attention to detail: you catch the typo in the headline, the broken UTM, and the targeting setting that’s slightly off before anything goes live
• Confident in synthesizing complex or technical information into clear, compelling ad copy and messaging
• Genuinely curious about data and enjoy digging into performance metrics, drawing insights, and using what you find to make smarter decisions
• Highly organized with the ability to manage several campaigns or initiatives concurrently without losing momentum
• A strong communicator who collaborates well across teams and isn’t shy about sharing ideas
• Comfortable using AI tools and excited about how they can make your work sharper and more efficient
• Always keeping an eye on what’s new in digital advertising and eager to bring fresh thinking to the table

Preferred:

• Experience with Google Ads or programmatic advertising platforms
• Familiarity with analytics tools such as Google Analytics, Looker, or similar
• Experience in data analysis with the ability to interpret trends, draw meaningful conclusions, and translate findings into actionable recommendations
• Experience with A/B testing and creative experimentation

Equal Employment Opportunity

OpenClinica is an Equal Employment Opportunity employer. We are committed to providing equal employment opportunities to all qualified applicants and employees and do not discriminate on the basis of race, color, religion, sex, pregnancy, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other status protected by applicable federal, state, or local law.

Qualified applicants with disabilities may request reasonable accommodation during the application or hiring process.