Remote Paid Ads Specialist

OpenClinica LLC; Needham (MA); Remote; USD 60,000 - 70,000; Full time

Job summary

OpenClinica LLC is seeking a Digital Advertising Associate to manage paid advertising campaigns across multiple clients. This role focuses on creative development, screening form design, data analysis, and continuous optimization to improve lead quality and performance.

The position is fully remote in the U.S. with a base salary of $60,000 to $70,000 annually. You will collaborate with the Digital Marketing Manager and cross‑functional teams to drive enrollment goals and marketing projects.

Qualifications

• Bachelor’s degree in a related field preferred, or equivalent hands‑on experience in digital marketing.
• 2+ years of professional experience in a digital marketing role.
• Hands‑on experience managing Meta advertising campaigns (Facebook/Instagram) and a solid understanding of paid digital channels including social, search, display, and video.
• A track record of driving leads through paid advertising while successfully managing multiple campaigns or clients.
• Exceptional attention to detail: you catch typos, broken UTM, and misconfigured targeting before launch.
• Confident in translating complex information into clear ad copy and messaging.
• Curiosity about data and ability to draw actionable insights from performance metrics.
• Strong organizational and collaborative skills; comfortable sharing ideas and adapting to new tools.

Responsibilities

• Own the day‑to‑day management of a portfolio of paid advertising campaigns including campaign creation, optimization, and creative testing.
• Identify problems and tactics to improve campaign performance, efficiency, and lead quality.
• Manage ad spend to stay on budget while meeting performance targets.
• Provide guidance for campaign content creation including ads, web pages, and screening forms.
• Support marketing initiatives through creation and execution of digital marketing projects.
• Coordinate with Customer Success to update on developments affecting performance.
• Perform QA across assets and campaign setups before launch.
• Contribute to product development by proposing new features and improving analytics.

Skills

Digital marketing

Meta ads

Campaign management

Data analysis

A/B testing

Communication

Education

Bachelor's degree in related field

Tools

Google Ads

Google Analytics

Looker

Programmatic platforms

Job description

OpenClinica LLC is seeking a Digital Advertising Associate to manage paid advertising campaigns across multiple clients. This role focuses on creative development, screening form design, data analysis, and continuous optimization to improve lead quality and performance.

The position is fully remote in the U.S. with a base salary of $60,000 to $70,000 annually. You will collaborate with the Digital Marketing Manager and cross‑functional teams to drive enrollment goals and marketing projects.