Remote Motion Graphics Designer – Performance Marketing

H&R Block, Inc.; Northern (KY); Hybrid; USD 63,000 - 94,000; Full time

Job summary

H&R Block, Inc. is seeking a Motion Graphics Designer to create high-performing motion creative for paid media, driving acquisition, engagement, and revenue growth while upholding brand standards.

Reporting into Creative within Marketing, you will collaborate with Performance Media, Analytics and Brand teams to translate campaign strategies into compelling motion concepts, develop variations for A/B tests, and manage multiple projects ensuring quality and timely delivery.

Qualifications

• Bachelor's degree required in Motion Design, Graphic Design, Digital Media, Animation, or a related field.
• 5+ years of experience in motion graphics/advertising creative.
• Strong portfolio demonstrating motion design work across paid media and digital advertising environments.
• Experience creating motion assets for paid social, digital video, display advertising, and performance marketing campaigns.
• Knowledge of performance marketing principles, creative testing methodologies, and customer acquisition strategies.
• Strong understanding of visual storytelling, animation, typography, and design fundamentals.
• Proficiency with Adobe After Effects, Premiere Pro, Creative Cloud, and related motion design tools.
• Experience leveraging campaign performance insights to improve creative effectiveness and drive measurable outcomes.
• Strong collaboration, communication, and organizational skills.
• Ability to manage multiple priorities in a fast-paced, deadline-driven environment.

Responsibilities

• Create motion graphics, animated advertisements, and video assets across paid social, display, video, connected TV, and other performance marketing channels
• Develop conversion-focused creative that supports acquisition, engagement, and revenue objectives
• Partner with Performance Marketing teams to translate campaign strategies into compelling motion concepts
• Design creative variations that support A/B testing and optimization initiatives
• Apply campaign insights, audience data, and performance metrics to inform creative decisions and improve asset effectiveness
• Collaborate with designers, copywriters, marketers, and analysts throughout campaign development
• Ensure creative assets align with brand standards while meeting channel-specific advertising specifications and requirements
• Support experimentation efforts through rapid creative iteration and performance-driven design thinking
• Manage multiple projects simultaneously while maintaining a high level of quality and execution
• Stay current on digital advertising trends, platform innovations, and emerging motion design techniques

Skills

Motion graphics

Advertising creative

Digital media

Education

Bachelor's degree in Motion Design or related field

Tools

After Effects

Premiere Pro

Creative Cloud

Job description

H&R Block, Inc. is seeking a Motion Graphics Designer to create high-performing motion creative for paid media, driving acquisition, engagement, and revenue growth while upholding brand standards.

Reporting into Creative within Marketing, you will collaborate with Performance Media, Analytics and Brand teams to translate campaign strategies into compelling motion concepts, develop variations for A/B tests, and manage multiple projects ensuring quality and timely delivery.