Motion Graphics Designer

H&R Block, Inc.; Northern (KY); Hybrid; USD 63,000 - 94,000; Full time

Job summary

H&R Block, Inc. is seeking a Motion Graphics Designer to create high-performing motion creative for paid media, driving acquisition, engagement, and revenue growth while upholding brand standards.

Reporting into Creative within Marketing, you will collaborate with Performance Media, Analytics and Brand teams to translate campaign strategies into compelling motion concepts, develop variations for A/B tests, and manage multiple projects ensuring quality and timely delivery.

Qualifications

• Bachelor's degree required in Motion Design, Graphic Design, Digital Media, Animation, or a related field.
• 5+ years of experience in motion graphics/advertising creative.
• Strong portfolio demonstrating motion design work across paid media and digital advertising environments.
• Experience creating motion assets for paid social, digital video, display advertising, and performance marketing campaigns.
• Knowledge of performance marketing principles, creative testing methodologies, and customer acquisition strategies.
• Strong understanding of visual storytelling, animation, typography, and design fundamentals.
• Proficiency with Adobe After Effects, Premiere Pro, Creative Cloud, and related motion design tools.
• Experience leveraging campaign performance insights to improve creative effectiveness and drive measurable outcomes.
• Strong collaboration, communication, and organizational skills.
• Ability to manage multiple priorities in a fast-paced, deadline-driven environment.

Responsibilities

• Create motion graphics, animated advertisements, and video assets across paid social, display, video, connected TV, and other performance marketing channels
• Develop conversion-focused creative that supports acquisition, engagement, and revenue objectives
• Partner with Performance Marketing teams to translate campaign strategies into compelling motion concepts
• Design creative variations that support A/B testing and optimization initiatives
• Apply campaign insights, audience data, and performance metrics to inform creative decisions and improve asset effectiveness
• Collaborate with designers, copywriters, marketers, and analysts throughout campaign development
• Ensure creative assets align with brand standards while meeting channel-specific advertising specifications and requirements
• Support experimentation efforts through rapid creative iteration and performance-driven design thinking
• Manage multiple projects simultaneously while maintaining a high level of quality and execution
• Stay current on digital advertising trends, platform innovations, and emerging motion design techniques

Skills

Motion graphics

Advertising creative

Digital media

Education

Bachelor's degree in Motion Design or related field

Tools

After Effects

Premiere Pro

Creative Cloud

Job description

About the Role

At H&R Block, the Motion Graphics Designer is responsible for creating high-performing motion creative that supports customer acquisition, conversion, and revenue growth across paid media channels. This role combines motion design expertise with a performance marketing mindset, developing content that is optimized to drive measurable business outcomes while maintaining H&R Block's brand standards.

Reporting into Creative within Marketing, this role partners closely with Performance Media, Analytics, Brand Marketing, Creative, and Customer Experience teams to develop data-informed creative solutions. The Motion Graphics Designer leverages campaign performance data, audience insights, and testing results to create effective motion assets that improve engagement and conversion across paid channels.

Day to day, you'll...

• Create motion graphics, animated advertisements, and video assets across paid social, display, video, connected TV, and other performance marketing channels
• Develop conversion-focused creative that supports acquisition, engagement, and revenue objectives
• Partner with Performance Marketing teams to translate campaign strategies into compelling motion concepts
• Design creative variations that support A/B testing and optimization initiatives
• Apply campaign insights, audience data, and performance metrics to inform creative decisions and improve asset effectiveness
• Collaborate with designers, copywriters, marketers, and analysts throughout campaign development
• Ensure creative assets align with brand standards while meeting channel-specific advertising specifications and requirements
• Support experimentation efforts through rapid creative iteration and performance-driven design thinking
• Manage multiple projects simultaneously while maintaining a high level of quality and execution
• Stay current on digital advertising trends, platform innovations, and emerging motion design techniques

Required Qualifications

• Bachelor's degree in Motion Design, Graphic Design, Digital Media, Animation, or a related field
• 5+ years of experience in motion graphics, animation, advertising creative, or related disciplines
• Strong portfolio demonstrating motion design work across paid media and digital advertising environments
• Experience creating motion assets for paid social, digital video, display advertising, and performance marketing campaigns
• Knowledge of performance marketing principles, creative testing methodologies, and customer acquisition strategies
• Strong understanding of visual storytelling, animation, typography, and design fundamentals
• Proficiency with Adobe After Effects, Premiere Pro, Creative Cloud, and related motion design tools
• Experience leveraging campaign performance insights to improve creative effectiveness and drive measurable outcomes
• Strong collaboration, communication, and organizational skills
• Ability to manage multiple priorities in a fast-paced, deadline-driven environment

Why work for us

At H&R Block, our purpose is simple: to provide help and inspire confidence in our clients and communities everywhere. For more than 70 years, we've led the tax industry and we continue to evolve through our Block Next strategy, blending human expertise with digital innovation.

That same commitment to care extends to our associates. When you join us, you become part of a High Performing, Connected Culture built on strong relationships, continuous learning, and a shared commitment to making a meaningful impact.

We invest in your well-being through competitive pay, comprehensive benefits, and support for life both in and outside of work.

Pay Range Information

The pay range for this position is listed below. Local minimum wage laws apply. This information is posted pursuant to local requirements to provide applicants with information about what they might be eligible to receive. Individual pay decisions will depend on job-related factors such as experience, education, skill, performance, and geographic location where work will be performed. Successful candidates may be able to participate in one or more incentive compensation or short-term incentive plans, which could generate additional earnings in accordance with the terms of each plan.Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage; can participate in the H&R Block Retirement Savings Plan (401(k) Plan), the Employee Assistance Program, (virtual) fitness center programs, and the associate discount program; are automatically enrolled in Business Travel Accident Insurance; and receive Associate Tax Prep benefit.

Pay Range

$62,800.00 - $94,200.00/Yr.

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