Mobile Growth Lead: Freemium to Subscriptions

Experimentation Jobs; Irvine (CA); Hybrid; USD 80,000 - 120,000; Full time

Job summary

A leading global networking devices provider seeks a Mobile Growth Manager to convert freemium app users to paid subscribers. The role involves developing strategies using lifecycle marketing, in-app messaging, and analyzing A/B experiments to optimize conversion rates. Ideal candidates should have experience in mobile growth tactics and data-driven marketing. This hybrid position offers an exciting opportunity to be part of a dynamic team focused on enhancing user engagement and subscription growth.

Qualifications

• Experience in developing marketing strategies to convert users.
• Familiarity with growth tactics for mobile applications.
• Ability to analyze data to enhance user conversion rates.

Responsibilities

• Develop strategies to convert freemium users into paid subscribers.
• Design lifecycle marketing programs with various engagement tactics.
• Own A/B experiments to optimize conversion rates.

Skills

Lifecycle marketing

Data-driven strategies

A/B testing

Behavioral triggers

In-app messaging

Job description

A leading global networking devices provider seeks a Mobile Growth Manager to convert freemium app users to paid subscribers. The role involves developing strategies using lifecycle marketing, in-app messaging, and analyzing A/B experiments to optimize conversion rates. Ideal candidates should have experience in mobile growth tactics and data-driven marketing. This hybrid position offers an exciting opportunity to be part of a dynamic team focused on enhancing user engagement and subscription growth.