Remote Meta Creative Strategist for Growth

Job4Travelers; United States; Remote; USD 95,000 - 135,000; Full time

Benefits offered by this job

Home office (fully remote)

Competitive compensation

Job summary

Oowlish is seeking a highly creative Meta Creative Strategist to lead paid social strategy for US/Europe clients from a remote Brazil-centric base. You’ll craft concepts, test ideas, and optimize content across Meta platforms, partnering with media teams to drive growth and customer acquisition.

You’ll translate customer insights into high-impact creative, maintain structured testing, and stay ahead of trends in ecommerce, UGC, and AI-enabled campaigns.

Qualifications

• Experience in direct-response marketing for ecommerce.
• Ability to translate insights into high-performing concepts.
• Experience creating UGC concepts and offer-based ads.

Responsibilities

• Develop Meta ad concepts, hooks, scripts, angles, and testing ideas.
• Create and iterate performance-focused advertising creatives.
• Build weekly creative testing plans based on campaign performance data.
• Analyze winning and underperforming creatives to identify repeatable patterns.
• Develop UGC briefs, shot lists, and creative direction for content teams.
• Recommend creative iterations based on performance signals and testing outcomes.
• Maintain a structured testing process across products, offers, audiences, formats, and creative angles.
• Collaborate closely with media buyers to improve campaign performance.
• Stay current on eCommerce creative trends, UGC formats, and paid social best practices.
• Contribute to creative strategy in AI-driven campaign environments.

Skills

Direct-response marketing

eCommerce advertising

Creative testing

Performance-driven strategy

Communication

Data analysis

Team collaboration

Tools

CapCut

Photoshop

Video editing

Meta Ads Manager

Job description

Oowlish is seeking a highly creative Meta Creative Strategist to lead paid social strategy for US/Europe clients from a remote Brazil-centric base. You’ll craft concepts, test ideas, and optimize content across Meta platforms, partnering with media teams to drive growth and customer acquisition.

You’ll translate customer insights into high-impact creative, maintain structured testing, and stay ahead of trends in ecommerce, UGC, and AI-enabled campaigns.