Meta Creative Strategist at Oowlish - Remote LATAM

Job4Travelers; United States; Remote; USD 95,000 - 135,000; Full time

Benefits offered by this job

Home office (fully remote)

Competitive compensation

Job summary

Oowlish is seeking a highly creative Meta Creative Strategist to lead paid social strategy for US/Europe clients from a remote Brazil-centric base. You’ll craft concepts, test ideas, and optimize content across Meta platforms, partnering with media teams to drive growth and customer acquisition.

You’ll translate customer insights into high-impact creative, maintain structured testing, and stay ahead of trends in ecommerce, UGC, and AI-enabled campaigns.

Qualifications

• Experience in direct-response marketing for ecommerce.
• Ability to translate insights into high-performing concepts.
• Experience creating UGC concepts and offer-based ads.

Responsibilities

• Develop Meta ad concepts, hooks, scripts, angles, and testing ideas.
• Create and iterate performance-focused advertising creatives.
• Build weekly creative testing plans based on campaign performance data.
• Analyze winning and underperforming creatives to identify repeatable patterns.
• Develop UGC briefs, shot lists, and creative direction for content teams.
• Recommend creative iterations based on performance signals and testing outcomes.
• Maintain a structured testing process across products, offers, audiences, formats, and creative angles.
• Collaborate closely with media buyers to improve campaign performance.
• Stay current on eCommerce creative trends, UGC formats, and paid social best practices.
• Contribute to creative strategy in AI-driven campaign environments.

Skills

Direct-response marketing

eCommerce advertising

Creative testing

Performance-driven strategy

Communication

Data analysis

Team collaboration

Tools

CapCut

Photoshop

Video editing

Meta Ads Manager

Job description

Remote-Friendly but Brazil-Anchored:

This role is fully remote, which is a strong starting point for location-flexible workers. However, Oowlish is a Latin American company hiring primarily in Brazil, meaning candidates are likely expected to operate within or near Brazilian time zones (BRT, UTC-3). This limits pure nomadic flexibility to regions with compatible time overlap — think South America, Western Europe (mornings), and West Africa.

Timezone Compatibility for Nomads:

Working with US and European clients suggests some overlap with ET/PT (Americas) and CET (Europe). Popular nomad hubs that align well:

• Lisbon, Portugal — UTC+1, good overlap with both US Eastern and Brazil; cost of living ~$2,000–2,500/month for a comfortable lifestyle
• Medellín, Colombia — UTC-5, very close to BRT; cost of living ~$1,200–1,800/month; strong nomad community
• Buenos Aires, Argentina — UTC-3, identical to BRT; cost of living ~$1,000–1,500/month currently

Visa Considerations:

Since the company is Brazil-based, a Brazilian work contract is most likely. Nomads on tourist visas in LATAM (Colombia, Argentina, Mexico) can typically work remotely for foreign employers without issue. Portugal's Digital Nomad Visa (D8) could also apply if you're self-employed or contracted.

Travel-Relevant Perks:

The Total Pass fitness benefit is Brazil-specific and unlikely to be portable internationally. No explicit coworking or equipment stipend is mentioned, so budget for those independently.

Join Our Team

Oowlish, one of Latin America's rapidly expanding software development companies, is seeking experienced technology professionals to enhance our diverse and vibrant team.

As a valued member of Oowlish, you will collaborate with premier clients from the United States and Europe, contributing to pioneering digital solutions. Our commitment to creating a nurturing work environment is recognized by our certification as a Great Place to Work, where you will have opportunities for professional development, growth, and a chance to make a significant international impact.

We offer the convenience of remote work, allowing you to craft a work-life balance that suits your personal and professional needs. We're looking for candidates who are passionate about technology, proficient in English, and excited to engage in remote collaboration for a worldwide presence.

About the Role

We are looking for a highly creative and performance-driven Meta Creative Strategist to lead paid social creative strategy, concept development, creative testing, and content iteration across Meta advertising campaigns.

This role is ideal for someone who understands how creativity directly impacts advertising performance and can transform customer insights, product benefits, ad performance data, and testing results into high-performing concepts that drive growth.

You will work closely with media buyers, content creators, and creative teams to continuously improve creative performance and help scale customer acquisition through innovative and data-driven advertising strategies.

What You Will Do:

• Develop Meta ad concepts, hooks, scripts, angles, and testing ideas
• Create and iterate performance-focused advertising creatives
• Build weekly creative testing plans based on campaign performance data
• Analyze winning and underperforming creatives to identify repeatable patterns
• Develop UGC briefs, shot lists, and creative direction for content teams
• Recommend creative iterations based on performance signals and testing outcomes
• Maintain a structured testing process across products, offers, audiences, formats, and creative angles
• Collaborate closely with media buyers to improve campaign performance
• Stay current on eCommerce creative trends, UGC formats, and paid social best practices
• Contribute to creative strategy in AI-driven campaign environments

Requirements:

• Strong understanding of direct-response marketing principles
• Experience working in eCommerce environments
• Strong communication and organizational skills
• Ability to balance brand consistency with performance objectives
• Strong understanding of performance-driven creative strategy
• Experience collaborating with media buying and marketing teams
• Ability to analyze creative performance data and identify optimization opportunities

Must Have:

• Experience creating: UGC concepts, product-focused creative, testimonial creative, founder-led content, and offer-based advertising
• Strong understanding of: hooks, angles, creative testing, messaging strategy, and direct response marketing
• Experience writing: hooks, scripts, creative briefs, and testing hypotheses
• Experience using: CapCut, Photoshop or similar design tools, and video editing platforms
• Strong understanding of performance metrics including: Thumbstop Rate, Hold Rate, CTR, CPC, CVR, and CPA
• Experience analyzing creative performance and identifying winning patterns
• Ability to develop and execute structured creative testing programs

Nice to Have:

• Experience with Shopify brands
• Experience in CPG, Food & Beverage, Outdoor, Lifestyle, or Consumer Products verticals
• Copywriting experience
• Experience working with DTC brands
• Experience collaborating directly with performance marketing teams
• Familiarity with Andromeda and GEM ecosystems
• Experience producing content in-house
• Home office (fully remote)
• Competitive compensation based on experience
• Career plans to allow for extensive growth in the company
• International Projects
• Oowlish English Program (Technical and Conversational)

Is this Meta Creative Strategist role fully remote? Yes, Oowlish explicitly offers home office (fully remote) work. The role involves remote collaboration with international clients from the US and Europe.

What types of creative content will I be working on? You will develop UGC concepts, product-focused ads, testimonial creatives, founder-led content, and offer-based advertising, primarily for Meta (Facebook/Instagram) platforms.

Is salary information available for this role? Oowlish lists "competitive compensation based on experience" but does not disclose a specific salary range. You can expect to negotiate based on your experience level during the interview process.

What tools should I know to apply for this role? Candidates should have experience with CapCut, Photoshop or similar design tools, and video editing platforms, along with a strong grasp of Meta Ads Manager performance metrics.

Do I need to speak Portuguese to work at Oowlish? The posting emphasizes proficiency in English and even offers an Oowlish English Program, suggesting English is the primary working language. Portuguese may be helpful but is not listed as a requirement.

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