Remote Facebook Ads Specialist - Data-Driven Growth

STERRY; Idaho; Hybrid; USD 60,000 - 95,000; Full time

Job summary

STERRY Limited is seeking a Facebook Ads Specialist to join our growth marketing team. This remote, full-time role collaborates with media buying, design, and landing page teams to turn data into creative tests and improvements.

With at least 2 years of Meta ads experience, you will manage campaigns across international markets, analyze performance, and develop new creatives and hooks. Prior experience with DTC or e-commerce is a plus.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business Administration, Communications, or related field is a plus; attitude and ability to grow are valued.
• Minimum of 2 years of hands-on Meta ad campaign experience.
• Strong understanding of Meta Ads metrics and campaign performance.
• Analytical thinker who can explain why an ad is working or underperforming.
• Comfortable developing, testing, and iterating creative ideas.
• Clear communicator who can turn insights into actionable feedback.
• Proactive, organized, and able to manage multiple tests.
• Strong Plus: Experience with DTC or e-commerce brands and cross-functional creative teams, including video editors and designers, with exposure to creative briefs, hooks, angles, UGC concepts, landing page testing/CRO, and/or multiple international markets.

Responsibilities

• Manage and optimize Meta campaigns across assigned markets
• Monitor campaign and creative performance and identify what is working and what isn't
• Analyze winning and losing ads to understand why they perform differently
• Come up with new creative ideas, angles, hooks, messaging, and ways to improve existing winners
• Turn your findings into clear briefs for our video editors and graphic designers
• Test different creative concepts, offers, messages, and landing pages
• Conduct market and competitor research to find new opportunities and ideas
• Work with the landing page team to make sure the ad and landing page tell a consistent story
• Review test results and recommend what to scale, stop, or test next
• Keep track of experiments and learnings so the team can build on previous results
• Work closely with other team members to make sure ideas move from insight to creative to test to learning
• Take ownership of your work and proactively raise problems, opportunities, and ideas

Skills

Meta Ads

Analytical thinking

Creative testing

Clear communication

Ownership

Multi-market

Education

Bachelor's degree in Marketing, Advertising, Business Administration, Communications, or related field

Tools

Meta Ads Manager

Job description

STERRY Limited is seeking a Facebook Ads Specialist to join our growth marketing team. This remote, full-time role collaborates with media buying, design, and landing page teams to turn data into creative tests and improvements.

With at least 2 years of Meta ads experience, you will manage campaigns across international markets, analyze performance, and develop new creatives and hooks. Prior experience with DTC or e-commerce is a plus.