Remote Meta Ads Specialist | Campaigns & Analytics

HireLago.com; United States; Remote; MXN 420,000 - 630,000; Full time

Benefits offered by this job

Remote work

Growth opportunities

Flexible hours

Job summary

HireLago is seeking an experienced Meta Ads Specialist to lead advertising campaigns across multiple clients. This remote role requires mastery of Facebook Ads Manager, Meta Business Suite, and pixel tracking to optimize performance and reporting.

You will manage 20+ ad accounts, create compelling creatives, and present data-driven results to clients. The position involves collaboration with marketing and development teams and staying updated on Meta's platform changes.

Qualifications

• 3-4 years in Facebook advertising campaign management.
• Expertise in Facebook Ads Manager and Meta Business Suite.
• Experience with Meta Ads Manager for multiple clients.
• Proficiency in tracking setups, web campaign traffic analysis, and audience engagement metrics.
• Strong project management and attention to detail.
• Analytical skills for data-driven campaign recommendations.
• Excellent communication skills for client interactions.
• Experience in running video ads.
• Familiarity with Google Ads is a plus.

Responsibilities

• Develop and manage advertising campaigns using Facebook Ads Manager.
• Manage 20+ ad accounts, ensuring optimal structure and performance.
• Create compelling ad creatives, including copywriting and image selection.
• Present detailed campaign performance reports to clients.
• Provide data-driven recommendations for optimizing campaign performance.
• Collaborate with clients to align campaign goals, audiences, and budgets.
• Ensure quality assurance for ads, targeting accuracy, and correct landing page links.
• Boost organic content on client pages.
• Install and configure Meta Pixels on websites via GTM.
• Troubleshoot Meta Pixel issues and data discrepancies.
• Define and set up custom conversions to track key actions.
• Develop and manage custom audiences based on pixel data.
• Use pixel data to update client lists for personalized ads.
• Stay updated with Meta advertising practices and updates.
• Implement new strategies/tools to enhance tracking and marketing capabilities.
• Collaborate with marketing and development teams; work with the creative team on ad creatives.

Skills

Facebook Ads Manager

Meta Business Suite

Client management

Analytics & metrics

Video ads

Google Ads

Communication skills

Project management

Tools

HubSpot CRM

Asana

Canva

Google Tag Manager

Meta Pixel tracking

Job description

HireLago is seeking an experienced Meta Ads Specialist to lead advertising campaigns across multiple clients. This remote role requires mastery of Facebook Ads Manager, Meta Business Suite, and pixel tracking to optimize performance and reporting.

You will manage 20+ ad accounts, create compelling creatives, and present data-driven results to clients. The position involves collaboration with marketing and development teams and staying updated on Meta's platform changes.