Media Planner

General Motors; Warren (MI); Hybrid; USD 65,000 - 90,000; Full time

Job summary

General Motors' GM MediaOne Chevrolet team seeks a Media Planner to support national Chevrolet media planning. You will help build annual and quarterly media plans for product launches, coordinating with Advertising, Analytics and Activation teams.

You will monitor campaigns, analyze performance data, and optimize media plans to drive brand goals, while exploring new tools and trends. This is a hybrid role with location flexibility.

Qualifications

• Bachelor’s degree in marketing, business or related field.
• 3 years of marketing with a preference for media experience.
• Strong communication and ability to influence.
• Analytical data experience.
• Comfortable handling multiple projects and deadlines.
• Proactive and composed under pressure.
• Experience with spreadsheet software.

Responsibilities

• Contribute to the development of media plans for new product launches and Always-On media.
• Support media budget tracking and reporting aligning with brand priorities.
• Leverage planning tools to build channel mix optimizations and recommendations.
• Direct work with internal MediaOne teams and media agencies.
• Collaborate with Advertising, Product, and Performance teams to align goals.
• Develop insights to drive innovation and current trends in media strategy.
• Meet with media partners and evaluate offerings for brand fit.
• Foster relationships with MediaOne experts including Audience and Ad Tech.
• Plan test and learn media initiatives; monitor key performance metrics.

Skills

Communication

Analytical thinking

Time management

Initiative

Spreadsheet proficiency

Education

Bachelor’s degree in marketing or business

Tools

Spreadsheet software

AI tools

Job description

Job Description The Media Planner supports the GM MediaOne Chevrolet Strategy and Planning team. They will contribute to the planning and coordination of Chevrolet Brand National Media. The role is integral to building annual, quarterly, and product launch media campaigns working with Advertising, Performance, Audience, Analytics and Activation Teams. Working to build a lasting impression among consumers improving product sales and market share.

What You’ll Do:

• Contribute to the Development of Media Plans for new product launches and Always-On Media
• Support Media Budget Tracking and Reporting tying investment to Brand Marketing priorities
• Leverage Media and Audience Planning Tools & Resources to build channel mix optimizations and recommendations
• Direct work with our internal MediaOne teams and Media Agency AOR’s
• Work effectively with the Advertising, Product, and Performance Marketing teams to understand brand initiatives, objectives, and goals to drive the most effective media plans
• Develop insights to drive innovation and keep up with current & future trends in media while enabling a smarter and more effective media strategy and buying decisions
• Meet with media partners and evaluate offerings for brand fit
• Develop and foster a strong relationship with MediaOne central experts including Audience, Ad Tech, and channel leads
• Strategize and manage Test & Learn media initiatives
• Monitor and analyze key performance metrics; optimize campaign activities

Your Skills & Abilities (Required Qualifications):

• Bachelor’s Degree Required, preferred in marketing, business or other related fields
• 3 years of marketing with a preference for media experience
• Strong communication skills and the ability to influence
• Analytical data experience
• Comfortable working in a fast-paced environment managing multiple projects and deadlines
• Takes initiative, is proactive, and composed under pressure
• Demonstrated understanding of spreadsheet software products

What Will Give You A Competitive Edge (Preferred Qualifications):

• Automotive experience a plus
• Experience working with a media agency
• Solid understanding of upper‑funnel and lower‑funnel marketing objectives and how media drives those outcomes
• Experience with (or curiosity and drive to learn) AI‑enabled tools; interest in developing AI‑assisted workflows as part of day‑to‑day work.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. This job may be eligible for relocation benefits.

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