Media Buyer - Meta Ads (REMOTE)

Impact Brands, LLC; United States; Remote; USD 60,000 - 90,000; Full time

Benefits offered by this job

Remote work

Home office budget

Health and wellness budget

25+ holidays

Volunteering (2 paid days)

Personal development opportunities

Professional growth opportunities

Annual achievement bonus

Exclusive access to company products

Flatwork culture

Team-building events

Welcome package

Job summary

IMPACT BRANDS is a fully remote company seeking a Media Buyer to manage Meta Ads campaigns and drive ROI. You will plan, launch, and optimize prospecting and retargeting efforts while conducting in-depth audience research and testing new opportunities. Collaborate with creative teams to ensure on-brand messaging and scalable results.

The role emphasizes staying on top of trends, reporting performance, and contributing to broader marketing initiatives within a sustainable remote-friendly culture.

Qualifications

• Experience running Meta Ads campaigns with proven ROI.
• Strong knowledge of audience segmentation and retargeting.
• Ability to analyze performance data and optimize accordingly.
• Excellent communication with creatives and teams.

Responsibilities

• Understand the NHMD brand, its audience, positioning, and tone - and translate that into effective paid social campaigns
• Plan, launch, and optimize Meta Ads campaigns across prospecting and retargeting
• Conduct audience research and continuously test interests, lookalikes, broad targeting, and new audience opportunities
• Analyze key performance metrics, including CPA, ROAS, CTR, CPM, and conversion rates
• Develop creative testing strategies tailored to the NHMD brand - testing different hooks, angles, messages, visuals, and formats
• Identify winning campaigns and scale them while maintaining profitability and brand consistency
• Track and report performance using Meta Ads Manager and relevant analytics tools
• Work closely with the creative and content team to turn performance insights into stronger, on-brand creative
• Stay on top of Meta Ads trends and identify new opportunities that make sense for NHMD
• Support other marketing initiatives and take on other assigned tasks as needed
• And other assigned tasks

Skills

Meta Ads

Paid social

Audience research

Campaign optimization

Performance analytics

Tools

Meta Ads Manager

Google Analytics

Job description

IMPACT BRANDS is a leading contributor to the health and wellness industry. With a journey from 5 to almost 400 colleagues, and the expansion to a diverse family of 7+ brands (PureHealth Research, Nation Health MD, Pureance, Trumeta, PetMade, VitalPeak, Nature's Blast ). We are dedicated to helping improve the lives of people all over the world.

At IMPACT BRANDS, we embrace remote work culture and cherish open-mindedness, high energy, and adaptability qualities that are essential in our dynamic environment. We prioritize the growth of every team member, regardless of their location, offering advancement from intern to leadership roles.

IMPACT BRANDS has already positively impacted the lives of 3 million people worldwide. Join us as a remote Media Buyer - Meta Ads and let’s impact billions together!

Our Treats:

• Remote work. We are a fully remote organization, allowing you to work from any location.
• Home office budget. A home office allowance and the possibility to choose between a MacBook or a Windows-based workstation.
• Health and wellness budget. We value your well-being - investment in your health is not just encouraged but actively supported.
• More free time. Enjoy 25+ Working Days of Holidays to recharge and relax from work.
• Volunteering. Embrace the opportunity to dedicate 2 paid days each year towards personal growth and community impact.
• Personal development opportunities. Improve yourself through training online.
• Professional growth. Exceptional performance is recognized and rewarded, offering opportunities for career advancement based on your contributions to our success.
• Achievement Bonus. We celebrate our company's successes by offering an annual bonus.
• Our company products. Get exclusive access to our health and wellness products.
• Flatwork culture. The chance to influence the company right from the start.
• Team spirit. Enjoy regular team-building activities and engaging online events.
• And much more! From a Welcome Package to other amazing perks - we’re always thinking of ways to show our appreciation for every team member. Whether it's fun surprises or practical benefits, you’ll always feel valued.

Bits of your job:

• Understand the NHMD brand, its audience, positioning, and tone - and translate that into effective paid social campaigns
• Plan, launch, and optimize Meta Ads campaigns across prospecting and retargeting
• Conduct audience research and continuously test interests, lookalikes, broad targeting, and new audience opportunities
• Analyze key performance metrics, including CPA, ROAS, CTR, CPM, and conversion rates
• Develop creative testing strategies tailored to the NHMD brand - testing different hooks, angles, messages, visuals, and formats
• Identify winning campaigns and scale them while maintaining profitability and brand consistency
• Track and report performance using Meta Ads Manager and relevant analytics tools
• Work closely with the creative and content team to turn performance insights into stronger, on-brand creative
• Stay on top of Meta Ads trends and identify new opportunities that make sense for NHMD
• Support other marketing initiatives and take on other assigned tasks as needed
• And other assigned tasks