Media Buyer (REMOTE)

OpenKrill; United States; Remote; USD 19,000 - 23,000; Full time

Benefits offered by this job

Remote work

Home office budget

Health & wellness budget

25+ days holidays

Volunteer days

Professional development

Annual bonus

Access to health products

Flat structure

Team-building activities

Job summary

IMPACT BRANDS is a fully remote organization with a strong growth mindset. We’re seeking a remote Media Buyer to plan, launch, test, and optimize paid campaigns across digital platforms, primarily Meta Ads and Google Ads. You will research audiences, test funnels, analyze CPA/ROAS/CTR, and collaborate with creative teams.

English fluency is required, and budgets €5,000+/month are common. Salary starts at 1,700 €/month net, with negotiation based on skills.

Qualifications

• 2+ years in performance marketing or media buying.
• Experience with Meta Ads and Google Ads.
• Strong analytical skills and data-driven decisions.
• Experience with A/B testing and creatives.
• Ability to manage €5,000+/month ad budgets.
• Fluent English (written and spoken).

Responsibilities

• Plan, launch, test, and optimize paid advertising campaigns across digital platforms.
• Test marketing funnels, identify winning approaches, and hand over for scaling.
• Research new audiences and targeting strategies.
• Develop and execute structured testing strategies for funnels and creatives.
• Analyze CPA, ROAS, CTR, CPM, and conversion rates to judge performance.
• Identify winning campaigns and funnels, optimize and hand over for scaling.
• Monitor campaigns, troubleshoot, and make data-driven decisions.
• Collaborate with creative/content teams to test new concepts.
• Stay updated on trends and opportunities in digital advertising.
• Document testing results and key learnings; take on other tasks as needed.

Skills

Performance marketing

Media buying

Meta Ads

Google Ads

A/B testing

Creative testing

Budget management

Analytics

English communication

Job description

MPACT BRANDS is a leading contributor to the health and wellness industry. With a journey from 5 to over 350 colleagues, and the expansion to a diverse family of 7+ brands (PureHealth Research, Nation Health MD, Pureance, Trumeta, PetMade, VitalPeak, Nature's Blast). We are dedicated to helping improve the lives of people all over the world.

At IMPACT BRANDS, we embrace remote work culture and cherish open-mindedness, high energy, and adaptability qualities that are essential in our dynamic environment. We prioritize the growth of every team member, regardless of their location, offering advancement from intern to leadership roles.

IMPACT BRANDS has already positively impacted the lives of 3 million people worldwide. Join us as a remote Media Buyer and let’s impact billions together!

Our Treats:

• - Remote work. We are a fully remote organization, allowing you to work from any location.
• - Home office budget. A home office allowance and the possibility to choose between a MacBook or a Windows-based workstation.
• - Health and wellness budget. We value your well-being - investment in your health is not just encouraged but actively supported.
• - More free time. Enjoy 25+ Working Days of Holidays to recharge and relax from work.
• - Volunteering. Embrace the opportunity to dedicate 2 paid days each year towards personal growth and community impact.
• - Personal development opportunities. Improve yourself through training online.
• - Professional growth. Exceptional performance is recognized and rewarded, offering opportunities for career advancement based on your contributions to our success.
• - Achievement Bonus. We celebrate our company's successes by offering an annual bonus.
• - Our company products. Get exclusive access to our health and wellness products.
• - Flatwork culture. The chance to influence the company right from the start.
• - Team spirit. Enjoy regular team-building activities and engaging online events.
• - And much more! From a Welcome Package to other amazing perks - we're always thinking of ways to show our appreciation for every team member. Whether it's fun surprises or practical benefits, you'll always feel valued.

Bits of your job:

• - Plan, launch, test, and optimize paid advertising campaigns across digital advertising platforms.
• - Take ownership of testing new marketing funnels, identifying successful approaches, and preparing them for handover to other teams for further scaling.
• - Research new audiences, targeting strategies, and opportunities to improve campaign performance.
• - Develop and execute structured testing strategies for new funnels, creatives, messaging, and campaign approaches.
• - Analyze key performance metrics, including CPA, ROAS, CTR, CPM, and conversion rates, to evaluate campaign effectiveness.
• - Identify winning campaigns and funnels, optimize their performance, and ensure a smooth handover to the teams responsible for scaling.
• - Monitor campaign performance, troubleshoot issues, and make data-driven optimization decisions.
• - Collaborate closely with creative, content, and other marketing teams to develop and test new advertising concepts.
• - Stay up to date with digital advertising trends, platform updates, and emerging opportunities.
• - Document testing results, key learnings, and recommendations to support continuous improvement.
• - Take on other assigned tasks as needed.

Key expectations:

• - 2+ years of hands-on experience in performance marketing or media buying, preferably with Meta Ads and/or Google Ads.
• - Proven experience launching, testing, and optimizing paid advertising campaigns.
• - Good understanding of marketing funnels, audience targeting, conversion tracking, and attribution.
• - Strong analytical skills and the ability to make data-driven decisions based on campaign performance.
• - Experience with A/B testing, creative testing, and identifying profitable advertising strategies.
• - Ability to work independently, manage multiple tests, and communicate findings clearly to other teams.
• - Experience managing advertising budgets of €5,000+/month is an advantage.
• - Proactive, results-oriented mindset with a willingness to experiment and explore new approaches.
• - Fluent English, both written and spoken.

Salary: from 1,700 €/mon. netKeep in mind that we are open to discussing a different salary based on your skills and competencies.