Remote Media Analytics & Insights Analyst

Driven Brands Inc.; Clayton (NC); Hybrid; USD 70,000 - 95,000; Full time

Benefits offered by this job

Health and wellness benefits

Paid time off

Holiday pay

Job summary

Driven Brands Inc. is seeking a Media Analyst to support media measurement, performance analysis, and audience strategy across its portfolio of brands.

The role partners with brand, media, analytics, CRM, and agency teams to ensure accurate measurement and actionable insights. The ideal candidate is highly analytical, detail oriented, and curious with strong knowledge of digital media, measurement, and marketing technology.

Qualifications

• 4+ years of experience in paid media, media analytics, marketing analytics, or digital marketing.
• Strong understanding of paid media channels: Search, Social, Programmatic, Video, Traditional and Emerging Media.
• Experience with Google Tag Manager (GTM) and tagging frameworks.
• Knowledge of attribution, conversion tracking, pixels, UTM governance, and media measurement best practices.
• Advanced Excel skills and experience working with large datasets.
• Experience with GA4, Looker Studio, Tableau, Power BI, or similar reporting platforms.
• Experience with audience analysis, CRM data, CDPs, or first‑party data activation.
• Experience supporting testing, incrementality, attribution, or measurement initiatives.
• Experience in a portfolio brand or franchise environment.
• Agency experience or experience supporting agency‑managed media programs.

Responsibilities

• Analyze media, audience, and channel performance across brands to identify trends, opportunities, and risks.
• Support development of recurring and ad hoc reporting, business reviews, and performance narratives.
• Translate performance data into clear, actionable insights and recommendations.
• Investigate performance changes and help answer critical business questions around what happened and why.
• Validate media data across agency reporting, dashboards, platform reporting, and internal data sources.
• Support tagging, tracking, and attribution governance across media initiatives.
• Partner with Analytics, Web, CRM, and agency teams to improve data quality and measurement consistency.
• Maintain reporting standards, documentation, and operational processes that support accurate media measurement and benchmarking.
• Analyze audience performance and contribute insights that inform audience strategy development.
• Support audience testing and evaluation of first‑party data activation strategies.
• Document audience learnings, performance trends, and best practices.
• Help identify opportunities to scale successful approaches across brands.
• Support development and adoption of portfolio-wide standards for audience activation, reporting, and operations.
• Review agency reporting, analyses, and recommendations for quality, accuracy, and consistency.
• Support performance reviews, testing roadmaps, and measurement initiatives.
• Partner with Brand, Media, Analytics, CRM, Web, and other stakeholders to ensure alignment on reporting, measurement, and audience initiatives.
• Surface significant risks, data issues, opportunities, and learnings to leadership.

Skills

Analytical mindset

Detail oriented

Curious

Digital media understanding

Tools

Google Tag Manager (GTM)

GA4

Looker Studio

Tableau

Power BI

UTM governance

Job description

Driven Brands Inc. is seeking a Media Analyst to support media measurement, performance analysis, and audience strategy across its portfolio of brands.

The role partners with brand, media, analytics, CRM, and agency teams to ensure accurate measurement and actionable insights. The ideal candidate is highly analytical, detail oriented, and curious with strong knowledge of digital media, measurement, and marketing technology.