Media Monitoring Analyst

Driven Brands Inc.; North Carolina; Remote; USD 70,000 - 110,000; Full time

Benefits offered by this job

Commission/Bonus incentives

Health and wellness benefits

Paid time off

Holiday pay

Job summary

Driven Brands is seeking a skilled Media Analyst to drive measurement across its portfolio. You will analyze media performance, validate data integrity, and partner with analytics, CRM, and agency teams to deliver actionable insights and standards for audience activation.

A strong background in GA4, GTM, and advanced analytics is required. You will support reporting, performance narratives, and testing initiatives across multiple brands, ensuring consistent measurement and governance while

Qualifications

• 4+ years of experience in paid media, media analytics, marketing analytics, performance marketing, or digital marketing.
• Strong understanding of paid media channels including Search, Social, Programmatic, Video, Traditional and Emerging Media.
• Experience with Google Tag Manager (GTM), campaign tagging frameworks, and digital measurement implementation.
• Knowledge of attribution, conversion tracking, pixels, UTM governance, and media measurement best practices.
• Advanced Excel skills and experience working with large datasets.
• Experience with GA4, Looker Studio, Tableau, Power BI, or similar reporting platforms.
• Experience with audience analysis, CRM data, CDPs, or first‑party data activation.
• Experience supporting testing, incrementality, attribution, or measurement initiatives.
• Experience in a portfolio brand or franchise environment.
• Agency experience or experience supporting agency‑managed media programs.

Responsibilities

• Analyze media, audience, and channel performance across brands to identify trends, opportunities, and risks.
• Support development of recurring and ad hoc reporting, business reviews, and performance narratives.
• Translate performance data into clear, actionable insights and recommendations.
• Investigate performance changes and help answer critical business questions around what happened and why.
• Validate media data across agency reporting, dashboards, platform reporting, and internal data sources.
• Support tagging, tracking, and attribution governance across media initiatives.
• Partner with Analytics, Web, CRM, and agency teams to improve data quality and measurement consistency.
• Maintain reporting standards, documentation, and operational processes that support accurate media measurement and benchmarking.
• Analyze audience performance and contribute insights that inform audience strategy development.
• Support audience testing and evaluation of first‑party data activation strategies.
• Document audience learnings, performance trends, and best practices.
• Help identify opportunities to scale successful approaches across brands.
• Support development and adoption of portfolio-wide standards for audience activation, reporting, and operations.
• Review agency reporting, analyses, and recommendations for quality, accuracy, and consistency.
• Support performance reviews, testing roadmaps, and measurement initiatives.
• Partner with Brand, Media, Analytics, CRM, Web, and other stakeholders to ensure alignment on reporting, measurement, and audience initiatives.
• Surface significant risks, data issues, opportunities, and learnings to leadership.

Skills

Paid media analytics

Digital marketing

Audience analysis

Campaign tagging frameworks

Excel (advanced)

Tools

GA4

Looker Studio

Tableau

Power BI

Job description

Driven Brands is North America's largest automotive services company with a portfolio of iconic brands including Take 5 Oil Change®, Meineke Car Care Centers®, Maaco®, 1-800-Radiator & A/C®, Auto Glass Now®, and CARSTAR®. Our vision is to fuel the pursuit with the simplest, most convenient, and most reliable car care experience.

Headquartered in Charlotte, NC, Driven Brands is more than a workplace. Every day, we fuel the pursuit — for our customers chasing life's moments, for our franchisees building lasting legacies, and for each other as we grow, lead, and succeed together.

Performance matters. We show up for one another and for our communities.

Because at Driven Brands, we're not just fixing cars. We're building futures, unlocking potential, and fueling what's possible — together.

Media Analyst

supports media measurement, performance analysis, operational excellence, and audience strategy across the Driven Brands portfolio. This role partners closely with brand and media teams, agency partners, Analytics, CRM, and other cross-functional stakeholders to ensure media investments are measured accurately, performance insights are actionable, and best practices are consistently applied across brands.

The ideal candidate is highly analytical, detail-oriented, and curious, with a strong understanding of digital media, measurement, audience performance, and marketing technology.

Performance Analysis & Measurement

• Analyze media, audience, and channel performance across brands to identify trends, opportunities, and risks.
• Support development of recurring and ad hoc reporting, business reviews, and performance narratives.
• Translate performance data into clear, actionable insights and recommendations.
• Investigate performance changes and help answer critical business questions around what happened and why.

Data Integrity & Media Operations

• Validate media data across agency reporting, dashboards, platform reporting, and internal data sources.
• Support tagging, tracking, and attribution governance across media initiatives.
• Partner with Analytics, Web, CRM, and agency teams to improve data quality and measurement consistency.
• Maintain reporting standards, documentation, and operational processes that support accurate media measurement and benchmarking.
• Analyze audience performance and contribute insights that inform audience strategy development.
• Support audience testing and evaluation of first‑party data activation strategies.
• Document audience learnings, performance trends, and best practices.
• Help identify opportunities to scale successful approaches across brands.
• Support development and adoption of portfolio-wide standards for audience activation, reporting, and operations.

Agency & Cross-Functional Partnership

• Review agency reporting, analyses, and recommendations for quality, accuracy, and consistency.
• Support performance reviews, testing roadmaps, and measurement initiatives.
• Partner with Brand, Media, Analytics, CRM, Web, and other stakeholders to ensure alignment on reporting, measurement, and audience initiatives.
• Surface significant risks, data issues, opportunities, and learnings to leadership.

Requirements

• 4+ years of experience in paid media, media analytics, marketing analytics, performance marketing, or digital marketing.
• Strong understanding of paid media channels, including Search, Social, Programmatic, Video, Traditional and Emerging Media.
• Experience with Google Tag Manager (GTM), campaign tagging frameworks, and digital measurement implementation.
• Knowledge of attribution, conversion tracking, pixels, UTM governance, and media measurement best practices.
• Advanced Excel skills and experience working with large datasets.
• Experience with GA4, Looker Studio, Tableau, Power BI, or similar reporting platforms.
• Experience with audience analysis, CRM data, CDPs, or first‑party data activation.
• Experience supporting testing, incrementality, attribution, or measurement initiatives.
• Experience in a portfolio brand or franchise environment.
• Agency experience or experience supporting agency‑managed media programs.

#REMOTE

#Supplemental pay types may include commissions or bonus incentives, depending on the role. Driven Brands offers a variety of health and wellness benefits including paid time off and holiday pay.