Remote Media Analytics & Insights Analyst

Driven Brands Inc.; Clayton (NC); Remote; USD 65,000 - 90,000; Full time

Job summary

Driven Brands Inc. is seeking a Media Analyst to support media measurement, performance analysis, and audience strategy across the portfolio. You will partner with brand and media teams, agencies, Analytics, CRM, and other stakeholders to ensure accurate measurement and actionable insights.

The ideal candidate is highly analytical, detail-oriented, and curious about digital media and marketing technology. This role focuses on performance analysis, data integrity, and cross-functional

Qualifications

• 4+ years of paid media or marketing analytics experience.
• Strong understanding of paid media channels (Search, Social, Programmatic, Video, Traditional).
• Experience with GTM, tagging frameworks, and digital measurement.
• Knowledge of attribution, conversion tracking, pixels, and UTM governance.
• Advanced Excel skills and large data handling capability.
• Experience with GA4, Looker Studio, Tableau or Power BI.
• Experience analyzing audience data and first‑party activation.
• Experience supporting testing, incrementality, attribution, or measurement initiatives.
• Experience in a portfolio brand or franchise environment.
• Agency experience or supporting agency‑managed media programs.

Responsibilities

• Analyze media, audience, and channel performance across brands to identify trends and risks.
• Support development of recurring and ad hoc reporting and performance narratives.
• Translate performance data into clear, actionable insights and recommendations.
• Investigate performance changes and answer what happened and why.
• Validate media data across agency reporting, dashboards, platform reporting, and internal sources.
• Support tagging, tracking, and attribution governance across media initiatives.
• Collaborate with Analytics, Web, CRM, and agency teams to improve data quality and measurement.
• Maintain reporting standards, documentation, and processes for accurate measurement.
• Analyze audience performance and contribute insights to audience strategy.
• Support audience testing and first‑party data activation evaluations.
• Document audience learnings, trends, and best practices.
• Identify opportunities to scale successful approaches across brands.
• Support portfolio-wide standards for audience activation, reporting, and operations.

Skills

Analytical thinking

Detail-oriented

Curiosity

Portfolio/franchise experience

Tools

Google Tag Manager

GA4

Looker Studio

Tableau

Power BI

Excel

Job description

Driven Brands Inc. is seeking a Media Analyst to support media measurement, performance analysis, and audience strategy across the portfolio. You will partner with brand and media teams, agencies, Analytics, CRM, and other stakeholders to ensure accurate measurement and actionable insights.

The ideal candidate is highly analytical, detail-oriented, and curious about digital media and marketing technology. This role focuses on performance analysis, data integrity, and cross-functional