Senior Media Analytics & Insights Analyst

Driven Brands Inc.; Raleigh (NC); On-site; USD 59,000 - 106,000; Full time

Benefits offered by this job

Health and wellness benefits

Paid time off

Holiday pay

myFlexPay access

Job summary

Driven Brands is seeking a Media Analyst in North Carolina to support media measurement, audience strategy, and cross-brand performance analysis. You will work with brand teams, agencies, Analytics, CRM, and other stakeholders to ensure accurate measurement and actionable insights across multiple channels.

Ideal candidates have 4+ years in paid media or marketing analytics, strong Excel skills, and experience with GA4/Looker Studio/Tableau/Power BI.

Qualifications

• 4+ years of paid media or marketing analytics experience.
• Proficient in GTM, tagging frameworks, and digital measurement.
• Strong analytical, organizational, and communication skills.

Responsibilities

• Analyze media performance across brands to identify trends and opportunities.
• Support development of recurring and ad hoc reporting and performance narratives.
• Translate performance data into actionable insights and recommendations.
• Collaborate with Analytics to develop KPI frameworks and measurement methods.
• Investigate changes to answer what happened and why.

Skills

Paid media analytics

Digital marketing

Analytical thinking

Advanced Excel

Tools

GA4

Looker Studio

Tableau

Power BI

Job description

Driven Brands is seeking a Media Analyst in North Carolina to support media measurement, audience strategy, and cross-brand performance analysis. You will work with brand teams, agencies, Analytics, CRM, and other stakeholders to ensure accurate measurement and actionable insights across multiple channels.

Ideal candidates have 4+ years in paid media or marketing analytics, strong Excel skills, and experience with GA4/Looker Studio/Tableau/Power BI.