Remote Media Analytics & Insights Specialist

Driven Brands Inc.; Charlotte (NC); On-site; USD 59,000 - 106,000; Full time

Benefits offered by this job

Health and wellness benefits

Paid time off and holiday pay

MyFlexPay wage access

Job summary

Driven Brands in Charlotte, NC, seeks a Media Analyst to support media measurement, performance analysis, and audience strategy across its brand portfolio.

You will partner with brand and media teams, Analytics, CRM, and agency partners to ensure accurate measurement, actionable insights, and best practices across channels. The role is ideal for a highly analytical candidate with digital media knowledge.

Qualifications

• 4+ years in paid media or marketing analytics.

Responsibilities

• Analyze media and audience performance across brands to identify trends and opportunities.
• Translate performance data into clear, actionable insights and recommendations.
• Partner with Analytics to support KPI development, reporting methodologies, measurement frameworks, and test-and-learn initiatives.
• Investigate performance changes and help answer critical business questions around what happened and why.
• Maintain reporting standards and data quality across agency reporting and internal sources.
• Collaborate with Brand, Media, Analytics, CRM, Web, and agency teams to ensure alignment on reporting and measurement.

Skills

Paid media

Media analytics

Marketing analytics

Performance marketing

Digital marketing

Tools

Google Tag Manager

GA4

Looker Studio

Tableau

Power BI

Job description

Driven Brands in Charlotte, NC, seeks a Media Analyst to support media measurement, performance analysis, and audience strategy across its brand portfolio.

You will partner with brand and media teams, Analytics, CRM, and agency partners to ensure accurate measurement, actionable insights, and best practices across channels. The role is ideal for a highly analytical candidate with digital media knowledge.