Remote Measurement Lead - Digital Ads & Brand Lift

Kantar; Michigan; Hybrid; USD 61,000 - 65,000; Full time

Job summary

Kantar Group in the United States is hiring an Associate Measurement Lead, Media to service Reddit accounts with high‑quality research deliverables, building strong client relationships and guiding digital media strategy. You’ll run brand lift studies on Reddit, design surveys, analyze data, and present actionable findings to internal and external teams, collaborating with sales and ad measurement to meet project timelines.

Location: Michigan, Work from Home (EST or CST).

Qualifications

• 1+ years of advertising research/measurement experience with knowledge of experimentation
• 1+ years in client-facing roles with success in digital ad research
• Basic understanding of digital advertising principles

Responsibilities

• Execute brand lift studies from start to finish on the Reddit platform
• Lead kickoff calls, set up studies, design surveys, analyze data, write reports, and present results
• Develop actionable recommendations tied to data and research objectives
• Perform quality checks to ensure accuracy
• Adhere to timelines and collaborate with sales and ad measurement teams
• Drive process improvements and address issues proactively
• Build understanding of media platform capabilities and advertiser verticals

Skills

Advertising research

Client-facing

Data storytelling

Project management

Education

Undergraduate degree in marketing/business/economics/statistics

Tools

Salesforce

Google Workspace

Microsoft Office

Job description

Kantar Group in the United States is hiring an Associate Measurement Lead, Media to service Reddit accounts with high‑quality research deliverables, building strong client relationships and guiding digital media strategy. You’ll run brand lift studies on Reddit, design surveys, analyze data, and present actionable findings to internal and external teams, collaborating with sales and ad measurement to meet project timelines.

Location: Michigan, Work from Home (EST or CST).