Measurement Lead - Digital Ad Research (Remote)

Kantar; United States; Hybrid; USD 61,000 - 65,000; Full time

Job summary

Kantar Group is seeking an Associate Measurement Lead for our Media team to support Reddit advertising campaigns from a remote location in the United States. You will lead brand lift studies, design surveys, analyze data, write reports, and present results to clients.

The role emphasizes data-driven storytelling, cross-functional collaboration, and rigorous quality checks. The ideal candidate has 1+ year in advertising research or measurement, client-facing experience, and an undergraduate

Qualifications

• 1+ years of advertising research / measurement experience with knowledge of experimentation and basic familiarity with the underlying statistical methods.
• 1+ years of experience in client-facing roles and a track record of success in client interactions, preferably in digital ad research, digital ad tech, at a research supplier, a media owner, brand, or agency partner.
• Undergraduate degree with coursework in marketing, business administration, economics, statistics, math, social sciences, or a related field.
• Proficient in Microsoft Office and Google Suite; Salesforce preferred.

Responsibilities

• Execute brand lift studies from start to finish on the Reddit platform.
• Day-to-day tasks include leading kick-off calls, setting up new studies, designing surveys, analyzing data, writing final reports, and presenting results to internal and external teams.
• Develop actionable recommendations that are clearly tied to data and research objectives.
• Perform quality checks to ensure accuracy.
• Adhere to project timelines and deliver high quality work through collaboration with sales and ad measurement teams.
• Exhibit critical thinking to drive process improvements and address issues proactively.
• Build understanding of media platform capabilities and advertiser vertical expertise.

Skills

Advertising research

Client facing

Data storytelling

Experimentation

Communication skills

Education

Undergraduate degree in marketing or related field

Tools

Salesforce

Job description

Kantar Group is seeking an Associate Measurement Lead for our Media team to support Reddit advertising campaigns from a remote location in the United States. You will lead brand lift studies, design surveys, analyze data, write reports, and present results to clients.

The role emphasizes data-driven storytelling, cross-functional collaboration, and rigorous quality checks. The ideal candidate has 1+ year in advertising research or measurement, client-facing experience, and an undergraduate